Scubanomics

Scuba diving market data, research, surveys & statistics. News & editorials for the scuba diving industry. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a diving professional. More info: https://www.businessofdiving.com/

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Scuba Diving Industry Market Data

How To Accurately Measure The Market Size of The Scuba Diving Industry

A solution to the lack of accurate scuba diving industry market reports.

Darcy Kieran (Scuba Diving)
Scubanomics
Published in
5 min readMay 22, 2024

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Darcy Kieran is the author of ‘Scuba Diving Industry Market Size Research Report (2nd Edition): Worldwide Sales of Dive Gear, Scuba Diving Certifications, Dive Travel & Other Dive Shop Services.’

If you are not a Medium subscriber, you may read this post on the Business of Diving Institute website instead.

We recently discussed the multiple challenges we face when trying to measure the size of the scuba diving industry market.

For instance, we presented the reality that surveying dive gear manufacturers and dive training agencies could never give us a complete picture of the market, even if they all shared data with a third party tasked with delivering market reports. And only a handful of them do it in a handful of markets, anyway. We reviewed why such a set of numbers would come with gigantic holes and issues.

For many other reasons, surveying dive retailers also provides an incomplete picture of the scuba diving industry.

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Scubanomics
Scubanomics

Published in Scubanomics

Scuba diving market data, research, surveys & statistics. News & editorials for the scuba diving industry. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a diving professional. More info: https://www.businessofdiving.com/

Darcy Kieran (Scuba Diving)
Darcy Kieran (Scuba Diving)

Written by Darcy Kieran (Scuba Diving)

Entrepreneur | Author & Novelist | Radio Announcer | Scuba Diving Instructor Trainer — #ScubaDiving #Tourism

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