Scuba Diving Instructor Career

Offer “Scuba Coaching” Instead of Peddling Certification “Courses” & C-cards

Better For Marketing, Increased Quality of Scuba Training & More Profitable for Dive Instructors

Darcy Kieran is the author of “Your Career and/or Life as a Scuba Diving Instructor” and unique advanced logbooks & checklists for scuba divers, divemasters & instructors.

If you are not a Medium subscriber, you may read this post on the Business of Diving Institute website instead.

Can we make scuba diving more attractive to non-divers, deliver more value and convenience to divers, and improve marketing communications accordingly? I think we can.

Since John Cronin and Ralph Erickson founded PADI in 1966, the dive industry has used the same approach to promote and teach scuba diving. However, technology has evolved, consumers’ shopping habits and expectations have radically changed, and marketing has become digital. In this context, the dive industry needs to change — like everything else.

One day, I took surfing lessons in Cocoa Beach, Florida, home of surfing champion Kelly Slater. On day one, my surfing coach talked to me about us going surfing. The words “class,” “theory,”…