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Dive Industry Market Data & Statistics
Scubanomics’ Exclusive Industry Survey Results on Scuba Diving & Snorkeling
Awareness, intent to participate, participation rate, satisfaction, and dropout rate for scuba diving, snorkeling, and surface-supplied air (tankless) diving.
Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.”
If you are not a Medium subscriber, you may read the results of this survey on the Business of Diving Institute website instead.
Scubanomics has conducted an exclusive survey of the American population to evaluate awareness, participation rate, dropout rate, and satisfaction for scuba diving and snorkeling. We also evaluated the intent to participate by people who had never engaged with the activity. And because of our recent interest in surface-supplied air (tankless) diving, we’ve included questions to study that market as well.
Survey Methodology
The survey was administered to 311 American respondents aged 18 and older on April 26 and 27, 2021. The margin of error is +/-5.7%, with a confidence level of 95%. Responses were gender and age-balanced based on the most recent census.
Awareness
The first step in selling any product or service is raising awareness. That is not a concern for the dive industry.
Americans know what snorkeling and scuba diving are. When is the last time you’ve talked to a stranger who had never heard of it? I can’t recall, personally! And that is what these numbers are stating.
In the dive industry and at DEMA meetings, there are often discussions about “the need” to promote scuba diving. That is a waste of marketing resources considering the fact that everybody (almost) knows what it is already. What we need are the two next steps in marketing: getting the people who are aware to become interested in participating and then act on it…
