Scubanomics: The Dive Industry at the End of 2021
Gender pay equality in the dive industry. Instructors remuneration. DEMA Show 2021.
I hope this message finds you well and that you are staying healthy!
I only have a couple of new topics since our last communication.
- First, we attended the DEMA Show 2021 in Las Vegas and published a post-mortem. Let’s hope the pandemic will be behind us before it’s time to head to DEMA Show 2022 in Orlando this coming November!
- Otherwise, we published the 3rd report out of our 2021 survey on the “economics” of being a dive instructor, which reveals differences in dive instructors’ income based on gender, location, training agency affiliation, experience, age, and more.
But most importantly, in this message, I want to wish you, your family, and your team love & health for this holiday season–and a lot of fun diving during a prosperous 2022!
- We recently published 2 reference books for dive professionals. Please have a look and give us your feedback.
- We launched a new series of “Scuba Proud” promotional items to help you recruit more student-divers.
While we’re here… Would you do me a favor and forward this newsletter to a colleague or dive buddy, please? Let’s work together on developing and improving the dive industry!
Dive safe. Stay healthy! Happy new year!
P.S.: If you received this email message from a friend, you could subscribe here to stay in the know, all by yourself!
Also from Darcy Kieran and The Business of Diving Institute:Reference book: Scuba Diving Industry Market Data & Statistics: 2021 Edition.Guide book: Your Career and/or Life as a Scuba Diving Instructor: How to make a good living out of your passion for scuba diving.Tools: Scuba Proud promotional products to help you recruit more student divers, dive buddies, and instructor candidates.
What now? You may be interested in the complete Scubanomics Table of Content.