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This is an email from Scubanomics: Scuba Diving Industry, a newsletter by Scubanomics.


Scubanomics: The Dive Industry in March 2022

New dive industry survey results & insights.

We hope this message finds you well and we thank you for being our dive business buddy!

It was part of our New Year’s resolutions! We want to generate and provide more actionable data & insights into the dive industry. At all times, you can find shortcuts to ongoing surveys & results from past surveys, here.

Our focus is currently on the quality of the experience provided by the dive industry, and how our business model needs to evolve to adapt to today’s consumers. Please take part in the following three ongoing studies.

  • Dive Training Agencies: Brand Awareness & Loyalty
  • Evaluating the Quality of Open Water Courses & Discover Scuba Diving Experiences
  • Dive Industry Business Model & Practices

Otherwise, we continued our collaboration with InDepth magazine following the success of our study on the “economics” of being a dive instructor.

  1. Results now available: Panicking & Scuba Diving.
  2. New: Am I a Bad Apple? A self-assessment and introspection by scuba diving instructors.

Finally, we analyzed the number of entry-level certifications for the first two years of the pandemic, including the full year of 2021.

Also from Darcy Kieran and The Business of Diving Institute:

While we’re here… Would you do us a favor and forward this newsletter to a colleague or dive buddy? Let’s work together on developing and improving the dive industry!

P.S.: If you received this email message from a friend, you could subscribe here to stay in the know, all by yourself!



News & editorials for the scuba diving industry. Scuba diving market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional. More info:

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Darcy Kieran

Darcy Kieran

Entrepreneur | Executive | Author | Radio Announcer | Scuba Diving Instructor — #ScubaDiving #Travel #Watersports— #Miami #Montreal #Marseille

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