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This is an email from Scubanomics: Scuba Diving Industry, a newsletter by Scubanomics.


Scubanomics: The Dive Industry in November 2021

Open water certification data. Instructor careers. Quality in the dive industry. Thinking outside the box.

I hope 2021 has been good to you so far (or, at least, better than 2020), and especially that you are staying healthy!

I have a handful of new topics to share with you. A handful is exactly five!

  1. NEW: Entry-level dive certifications so far in 2021: Q3 delivered good news, just like Q2 did. There may be light at the end of the tunnel!
  2. UPDATED: Survey results on the “economics” of being a dive instructor compared to a tech diving instructor.
  3. NEW: Part 2 of that survey with a look at dive instructors who did not renew their teaching status. Their reasons. Their profile.
  4. NEW: In our off-the-wall series, we brainstormed around the idea of eLearning being free in the dive industry.
  5. NEW: We discussed the role of standards & procedures, quality assurance, and dive instructors in keeping scuba divers alive: A Prop Gun. A Power Bar. A Dead Diver. What do they have in common?

We also launched a new series of “Scuba Proud” promotional items to help you recruit more student-divers.

Reminder: I recently published 2 reference books for dive professionals. Please have a look and give me your feedback!

Are you going to the DEMA Show this month in Las Vegas? If so, I wish you a profitable trip. Let me know how it went for you.

While we’re here… Would you do me a favor and forward this newsletter to a colleague or dive buddy, please? Let’s work together on developing and improving the dive industry!

Dive safe. Stay healthy!


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Also from Darcy Kieran and The Business of Diving Institute:Reference book: Scuba Diving Industry Market Data & Statistics: 2021 Edition.Guide book: Your Career and/or Life as a Scuba Diving Instructor: How to make a good living out of your passion for scuba diving.Tools: Scuba Proud promotional products to help you recruit more student divers, dive buddies, and instructor candidates.

What now? You may be interested in the complete Scubanomics Table of Content.

Photo by Jeremy Lanfranchi on Unsplash

News & editorials for the scuba diving industry. Scuba diving market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional. More info:

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Darcy Kieran

Darcy Kieran

Entrepreneur | Executive | Author | Radio Announcer | Scuba Diving Instructor — #ScubaDiving #Travel #Watersports— #Miami #Montreal #Marseille

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