Scubanomics: The Dive Industry in November 2022 — Newsletter

We have LOTS of new scuba diving industry market data, statistics & analysis for you!

We hope this message finds you well, and thank you for being our dive business buddy!

We remain committed to our mission to produce actionable market data & insights for dive industry professionals like you.

Recently, we’ve produced the following sets of market data, statistics & analysis:

• 2022 YTD Scuba Certifications in The ASIA-PACIFIC Region: Disastrous! Massive drop in tourism, price promotions by dive resorts, and rising costs from inflation: A perfect storm for the dive industry.
• Q3 Scuba Certifications in The USA in 2022: Down From 2021 & Way Down From Pre-Pandemic Levels. So far, there is no “post-pandemic comeback” for the dive industry. Instead, we are simply “back on the declining slope” we were on before COVID-19.
• 2021 Participation Rate: Scuba Diving Kept on Crashing While the Outdoor Industry Kept on Growing. After a slight increase in participation by ‘core divers’ during the first year of the pandemic, scuba diving participation crashed down in 2021 in the USA.
• Flat Sales of Scuba Diving Equipment in The USA in 2021. Dive gear sales were flat in 2021 compared to 2020 and remained significantly lower than pre-pandemic levels.

We’ve also continued our collaboration with InDepth Magazine on dive surveys supported by DAN Europe, Shearwater, and GUE:

• Survey RESULTS: Dive Computer Market, Features & Usage Among Scuba Divers (Tech & Recreational). Understanding how scuba divers use dive computers, how they plan their dives, and what features are essential or missing.
• NEW Survey: Please take part in answering this new survey on dive industry business models & practices in relation to consistency in the quality of the experience provided to scuba divers.

You can always find shortcuts to ongoing surveys & results from past studies here.

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Last week, did you go to the DEMA Show in Orlando, Florida? If so, let us know how it was for you and your business, please.

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Also from Darcy Kieran and The Business of Diving Institute:

• Reference book: Scuba Diving Industry Market Data & Statistics.
• Guide book: Your Career and/or Life as a Scuba Diving Instructor: How to make a good living out of your passion for scuba diving.

You may also be interested in the complete Business of Diving Institute services.

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While we’re here… Would you do us a favor and forward this newsletter to a colleague or dive buddy? Let’s work together on developing and improving the dive industry!

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