Scubanomics
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Scubanomics

Dive Industry Strategy

Strategy: Consistency in The Quality of The Scuba Diving Experience

Defining and using quality assurance and branding for customer retention and satisfaction in the dive industry

Defining and using quality assurance and branding for customer retention and satisfaction in the scuba diving industry

We’ve already discussed the lack of consistency in the quality of the experience when we questioned if…

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