Scuba Diving Industry Market Report
The Dive Industry-Specialized Media: How Are They Doing?
Trends in subscribers, distribution, traffic, ad sales & profitability.
Darcy Kieran is the author of the handbook “Your Career and/or Life as a Scuba Diving Instructor: How to Make a Good Living Out of Your Passion for Scuba Diving” and unique advanced logbooks & checklists for scuba divers, divemasters & instructors.
As part of the State of The Dive Industry (SOTI) study we conducted earlier this year, we surveyed dive-specialized media, which includes printed and online publications, whether written, oral, or audio-visual.
Here is a snapshot of how dive industry-specialized media are doing.
Overall, dive industry-specialized media did well in 2022 except for print publications. And the sector was very optimistic about 2023.
You may consult the number of SOTI respondents per business category and geographical region here.
We will conduct the 2nd edition of this study in January 2024 and release the results shortly after. Subscribe to be part of it.
First, dive industry-specialized media representatives answered the following two questions:
- What trends did you notice in 2022 compared to the prior year (2021)?
- What is your forecast or your expectations for 2023 compared to last year?
Then, dive industry-specialized media representatives answered the following question:
- What are the trends in the profitability of your dive industry media business?
The 20 dive industry-specialized media taking part in the study were located in the following geographic regions:
- Western Europe: 7
- Eastern Europe: 1
- USA: 6
- Canada: 1
- Mexico, Central America, Caribbean & Tropical Atlantic: 1
- South Pacific, Indo-Pacific & Other Tropical Asia-Pacific Region: 2
- Egypt: 1
- Middle East (excluding Egypt): 1
SOTI and MVP studies are part of a series of dive industry surveys by the Business of Diving Institute in collaboration with InDepth Magazine with support from DAN Europe, Shearwater, GUE, and most importantly, YOU! Besides participating in this survey, please let us know if you would like to add your name to the official list of supporters.
Also from Darcy Kieran:
- Handbook: Your Career and/or Life as a Scuba Diving Instructor: How to Make a Good Living Out of Your Passion for Scuba Diving.
- Logbook: Advanced Scuba Diving Logbook with Checklists for certified scuba divers, divemasters & dive instructors.
- Handbook: Advanced Guide to SPF Scuba Diving for Scuba Divers, Divemasters & Dive Instructors: Develop Better Scuba Diving Skills, Dive Safer, Save Money & Have More Fun!
- Handbook: The Ultimate Beginner’s Guide To Scuba Diving: How to Increase Safety, Save Money & Have More Fun!
- Logbook: STARTER Scuba Diving Logbook with Checklists while getting your open water diver certification!
- Reference book: Scuba Diving Industry Market Reports, Data & Statistics.
Side note: During your surface intervals, have a look at my novels with a scuba diving twist, starting with “Mystery of The Blue Dragon” and “Shadows on Ocean Drive.”
You could help the dive industry by taking part in ongoing dive industry surveys. You will also find results from our past scuba diving market studies here.
Don’t be left out! Subscribe to Scubanomics: The Dive Industry Compass to be the first to know about new dive industry market data & insights. Otherwise, be our “dive business buddy” on LinkedIn, Facebook, and elsewhere.
What now? Have a look at the complete Scubanomics Table of Contents.
