Dive Industry Market

Scuba Diving Industry Market Statistics: Sources of Data & Lack of Data

DEMA, SFIA, OIA, Training Agencies, Dive Gear Manufacturers, William Cline, Dive Center Business

Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.”

If you are not a Medium subscriber, you may read this post on the Business of Diving Institute website instead.

There are several reasons why you may want scuba diving industry statistics and market data. For instance, you may be preparing a business plan for a new dive company, or you may want to grow your current dive business.

Dive industry market data is vital to managing your scuba diving business properly, decide if you want to buy or sell a business in this industry, which target market you want to go after, the type of marketing message you want to use, and more. Scuba diving industry statistics are valuable for every business decision you have to make.

Unfortunately, when you try to analyze the dive industry, the first thing you notice is a severe lack of dive industry market data — and low reliability on the statistics you actually find. Let’s imagine that running a business is like sailing. It’s…