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Dive Industry Market Data
Snorkeling Participation Rate & Socio-Demographic Profile of a Snorkeler
Who are the snorkelers? How do they differ from scuba divers? Why aren’t they scuba diving?
Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.”
If you are not a Medium subscriber, you may read market report on the Business of Diving Institute website instead.
Snorkeling and scuba diving seem like two members of the same family — a brother and a sister, maybe. In both cases, the activity is practiced by people drawn to the underwater world, who can swim and are not intimidated by jumping into the ocean to discover the rest of the planet.
Numerous dive charter boats supplement their income by organizing snorkeling outings. Meanwhile, local dive shops in urban areas often draw a big chunk of their profitability from their masks, fins, and snorkel displays.
Yet, we allocate very little time to thinking about snorkeling and snorkelers.
Why don’t we have more market data about snorkeling?
Dive training agencies are focused on churning scuba diving training programs. It…
