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Travel

Tourism 4.0 & The Future of Personalized Services

6 min readMar 18, 2025

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Darcy Kieran is the author of “Your Career and/or Life as a Scuba Diving Instructor” and unique advanced logbooks & checklists for scuba divers, divemasters & instructors.

If you are not a Medium subscriber, you may read this post on the Business of Diving Institute website instead.

This post summarizes information from McKinsey & Company, the BDC, and the European Tourbit project under Tourism 4.0 to outline central concepts and significant thoughts around how Industry 4.0 tech can be used in service industries, especially tourism.

I will highlight the transformative potential, challenges, and necessary strategies for businesses—especially small businesses—to adapt and thrive in this rapidly evolving landscape.

Core Concept: Industry 4.0 and its Application to Services and Tourism

Industry 4.0 refers to the fourth industrial revolution, which integrates digital technologies like AI, IoT, and big data into manufacturing and industrial processes to create smart, connected systems…

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Scubanomics
Scubanomics

Published in Scubanomics

Scuba diving market data, research, surveys & statistics. News & editorials for the scuba diving industry. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a diving professional. More info: https://www.businessofdiving.com/

Darcy Kieran (Scuba Diving)
Darcy Kieran (Scuba Diving)

Written by Darcy Kieran (Scuba Diving)

Entrepreneur | Author & Novelist | Radio Announcer | Scuba Diving Instructor Trainer — #ScubaDiving #Tourism

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