Scubanomics for the Dive Industry Professional

Table of Content

Darcy Kieran
Oct 25, 2020 · 7 min read

Last updated on April 12, 2021.

Subscribe to Scubanomics to know when new information becomes available. Thanks for stopping by! Let’s make a good living out of our passion for scuba diving.

B) Scubanomics Posts by Section

1) Scuba Diving INDUSTRY STATISTICS, Market DATA & STRUCTURE:

.
Latest Market Data Updates:

  1. Scuba Diving Gear Sales in 2020: A Full Year of Pandemic. Sales of dive equipment (Scubapro) compared to other outdoor industry activities.

Dive Industry Statistics:

  1. The Size of The Scuba Diving Industry. Scuba diving certifications & dive gear sales: USA, Europe, and Worldwide.

Dive Industry Structure:

  1. The Dive Industry Stakeholders: Training agencies, scuba gear manufacturers, dive centers, independent scuba diving instructors, travel agencies, and more.

Stakeholder Profiles:

  1. Scuba Diver Socio-Demographic Profile: The recreational scuba diving market is not homogeneous.

The Missing Links:

  1. The Lack of a Reliable Brand in The Dive Industry: Is there a scuba diving brand you would trust, quality-assurance-wise, no matter on which door you see the logo around the world?

2) Scuba Diving Industry ANALYSIS:

.

  1. 5 Methods for a Dive Industry Strategic Analysis: From strategic analysis to strategies and actions in the dive industry.

3) Scuba Diving Industry STRATEGIES:

.
Innovation-Based Growth:

  1. A Blue Ocean Strategy in The Dive Industry: How to break out of the red ocean of bloody competition to create a new uncontested market space that makes competition irrelevant.

Structure-Related Strategies:

  1. 2020 Update: A New Business Model for a Redefined Local Dive Center: COVID-19 accelerated changes happening in the scuba diving industry.

Experience-Related Strategies:

  1. Strategy: Consistency in The Quality of The Scuba Diving Experience. Defining and using quality assurance and branding for customer retention and satisfaction in the dive industry.

Strategies on Scuba Diving Product Mix:

  1. Strategy: Adjusting What Scuba Gear We Sell & How. Expand your product & service offerings to widen the consumer acquisition net and increase your revenues.

Sales & Marketing Strategies:

  1. Strategy: Marketing Scuba Diving to Non-Divers. Where and how can we recruit new scuba divers?

4) Dive Professional CAREER & Dive Center MANAGEMENT:

.
A Career as a Scuba Diving Professional:

  1. Scuba Diving Career 101

Skills for Success in The Scuba Diving Industry:

  1. Sales 101 for Scuba Diving Professionals

Sales, Marketing & Customer Service in The Dive Industry:

  1. Raising then Exceeding Expectations: Where Customer Satisfaction Meets Sales

Dive Center Operations & Human Resources:

  1. Quality, Dive Safety, Insurance, and Lawsuits

LESSONS LEARNED: Strategic Lessons from Inside & Outside the Dive Industry

  1. A Blue Ocean Strategy in The Dive Industry: Breaking out of the red ocean of bloody competition to create a new uncontested market space that makes competition irrelevant.

Special Section: The Scuba Diving Industry & COVID-19

  1. Scuba Diving Gear Sales in 2020: A Full Year of Pandemic. Sales of dive equipment (Scubapro) compared to other outdoor industry activities.

Dive into the dive industry: Latest Posts / All Posts / News & Editorials

Don’t be left out: Subscribe to be the first to know about dive industry news and market data.

Connect, to be our dive business buddy: LinkedIn | Twitter | Facebook

Scubanomics Table of Content & Menu on Medium.com
Scubanomics Table of Content & Menu on Medium.com
Photo by Dale Brooks from Pexels

Scubanomics

The Scuba Diving Industry by the Business of Diving Institute (BODI)

Sign up for Scubanomics: Scuba Diving Industry

By Scubanomics

The dive industry is facing many challenges and exciting opportunities. Let's redefine our business model around today's consumers expectations. We will let you know when new topics are available. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Darcy Kieran

Written by

Entrepreneur | Executive | Author | Radio Announcer | Scuba Diving Instructor — #WritingCommunity — #Miami #Montreal #Marseille

Scubanomics

News & editorials for the scuba diving industry. Scuba diving market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional.

Darcy Kieran

Written by

Entrepreneur | Executive | Author | Radio Announcer | Scuba Diving Instructor — #WritingCommunity — #Miami #Montreal #Marseille

Scubanomics

News & editorials for the scuba diving industry. Scuba diving market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store