The Scuba Diving Industry by the Business of Diving Institute (BODI)
News & editorials. Market data & statistics. Business analysis. Innovation-fueled strategies for growth. Dive store management. Your career as a dive professional.
Latest Posts
5-Year Trends in The Dive Industry: Scuba Gear, Dive Travel & Certifications
5-Year Trends in The Dive Industry: Scuba Gear, Dive Travel & Certifications
Trends on eLearning, rebreathers, side-mount diving, scuba certification during travel, and freediving.
Warning: Fake Scuba Diving Industry Statistics and Market Research
Warning: Fake Scuba Diving Industry Statistics and Market Research
Be wary of rosy dive industry market data reports. Unless you like being conned!
Market Data: Scuba Diving Certifications in the USA in 2020
Market Data: Scuba Diving Certifications in the USA in 2020
Open water dive certifications for the first 9 months of 2020 during the coronavirus pandemic
Scubapro’s Worldwide Financial Results for The First Half of 2020
Scubapro’s Worldwide Financial Results for The First Half of 2020
Sales of scuba diving equipment during the COVID-19 pandemic
Deadly Fire Aboard the Conception Dive Boat: Causes & Recommendations
Deadly Fire Aboard the Conception Dive Boat: Causes & Recommendations
What happened on Labor Day 2019 in California? How can we prevent such scuba diving and maritime accidents from recurring?
The Scuba Diving Industry in October 2020: A ‘Sentiment’ Study
The Scuba Diving Industry in October 2020: A ‘Sentiment’ Study
An Assessment of The Current Dive Industry and Its Post-Coronavirus Future, by Surveyed Dive Professionals
A New Paradigm for the Scuba Diving Industry: It’s about diving!
A New Paradigm for the Scuba Diving Industry: It’s about diving!
How to balance selling scuba gear and dive lessons with the experience of scuba diving
The DEMA Show & DEMA Organization Post-COVID-19
The DEMA Show & DEMA Organization Post-COVID-19
Will the Diving Equipment & Marketing Association (DEMA) survive? How? What for?
Dive Industry 2020: How bad is it? What’s next?
Dive Industry 2020: How bad is it? What’s next?
The latest on scuba diving certifications, dive travel, and gear sales in the middle of a pandemic
A New Business Model for a Redefined Local Dive Center
A New Business Model for a Redefined Local Dive Center
COVID-19 accelerated the changes coming to the scuba diving industry. How to be ready.
Meet The Next-Normal Scuba Diver
Meet The Next-Normal Scuba Diver
COVID-19 created change in scuba divers habits and preferences.
The Revival of Local Diving: To Save The Scuba Diving Industry
The Revival of Local Diving: To Save The Scuba Diving Industry
How Can You Capitalize on a Rise in Domestic Travel?
Cultivating Freshwater Quarries as Aquatic Life Educational Centers for Scuba Divers
Cultivating Freshwater Quarries as Aquatic Life Educational Centers for Scuba Divers
Consistent and regular inland diver participation is key to a healthy and vibrant scuba diving industry.
Valuable Selling Skills for Dive Professionals To Learn During the Lockdown — and After!
Valuable Selling Skills for Dive Professionals To Learn During the Lockdown — and After!
Increasing sales and customer satisfaction can be done simultaneously.
Do we really live in “unprecedented” times? Lessons from the coronavirus crisis.
Do we really live in “unprecedented” times? Lessons from the coronavirus crisis.
Let’s put the current coronavirus pandemic into a historical perspective and think about what it means for our future.
The Scuba Diving Industry Will Never Be The Same — Life Post-Coronavirus
The Scuba Diving Industry Will Never Be The Same — Life Post-Coronavirus
What should we expect in dive travel, scuba classes and dive gear sales after the 2020 coronavirus crisis?
Scuba Diving, The Dive Industry & The Coronavirus
Scuba Diving, The Dive Industry & The Coronavirus
The impact of the coronavirus outbreak on scuba diving businesses. What to do?
The Business of Diving Institute Launches ‘Scubanomics’ to Support the Scuba Diving Industry
The Business of Diving Institute Launches ‘Scubanomics’ to Support the Scuba Diving Industry
Press Release
Strategy: Redefining The Way We Promote & Teach Scuba Diving
Strategy: Redefining The Way We Promote & Teach Scuba Diving
Make scuba diving attractive to non-divers, deliver more value and convenience to divers, and adjust marketing communications accordingly