Is it worth implementing a service tool in a small business?

Watching budgets closely is a characteristic of smaller companies. Understand how the product optimizes processes, improves results and promotes economic business gains.

Providing good Customer Experience is a fundamental pillar in the day to day of small businesses, which still seek the ideal market traction to grow and retain customers. But investing in a service tool can represent uncertainty for this audience, who are so used to watching their budget closely.

This predicament ends now: find out the main reasons to implement this product.

Time optimization

Employees who have invested a good deal of time manually managing customer contacts will have a tool dedicated to organizing all requests, leaving them free to perform other important or strategic functions — a great advantage when faced with reduced staffing levels;

Financial compensation

Do the math: put down on paper how many hours your analysts set aside each day for servicing and multiply this by the number of employees. Calculate the costs invested with remuneration and compare this with the costs for implementing a monitoring tool. If the costs match, it’s worth it;

Financial compensation 2

Remember that the costs for implementing a service tool vary with the volume of material to be monitored. The less material — as expected from a small business or agency — the less you pay;

Customer loyalty

A better customer experience encourages customer loyalty and revenue growth. With the service tool, consumers are served on multiple platforms simultaneously, which increases the Customer Experience quality level and, consequently, current customer maintenance rates. Other consumers will also know about your excellent service and will favor your services;

Managed contingencies

In case of a shortfall or other problem related to the employee, it will be much easier for colleagues in the department to take on tasks already organized by the service tool;

Natural differences

By gaining time and efficiency, the company generates differences in its service, and stands out naturally from competitors. Acquiring a service tool means upgrading your business, which may grow and reach the scope of medium and large companies.

Now that you have understood the benefits of a monitoring tool, tell us — is it worth it for your business? Why?

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