A Reminder: The Design Tool Does Not Make The Design(er)

Mary Pawlowski
SeaLab Life
Published in
3 min readOct 31, 2022
Unsplash Image by Hal Gatewood — depicting 3 wireframe designs with different colors for each.

Part of our job at SeaLab as human-centric problem-solvers is learning to quickly adapt and deliver data-driven solutions within any number of constraints. SeaLab Design Agency has learned through the years the value in staying open and adaptable to change. This approach has provided us with an easily pivotable position when a project (or even the world) gets turned on its head; case in point — Covid-19 and how it’s affected work across the globe, and now, Adobe’s recent acquisition of Figma.

Figma logo and Adobe logo paired with a plus sign. The top right corner has a purple loop with brush tool icon and the bottom left corner has a blue stroke with pen tool icon.
Figma plus Adobe logos image by Figma

Since 2014, SeaLab has been lucky enough to collaborate with a very diverse group of clients in a wide number of industries (everything from start-ups, financial tech, healthcare, to IoT) each client has different processes and preferences for how to collaborate together with their chosen design partner. As a result, we’ve mastered an equally diverse set of design tools, and pride ourselves in being able to accommodate any client’s process request (and even recommend tools or processes).

While it’s true we have our tool preferences, our habitual practice of being tool-agnostic across projects has put us in the same position we were in when we wrote our Figma post: Figma, Adobe, Sketch, even PenPot — we don’t care what your design tool of preference is — we can absolutely get you what you need; the design software is not what will separate good from incredible — a seasoned design agency and partner that takes the time to understand you and your customers’ unique challenges in your industry and can empathize and create data-driven solutions is going to get you what you need every single time; whether your design partner send you napkin sketches in the mail or emails you full clickable prototypes in Figma, if you start from a place of empathizing and trying to understand the users’ point of view, you can’t go wrong.

The top part of the meme shows a character labeled, “Designers” reaching for a yellow circle labeled, “Figma”. The bottom part of the meme shows the same character reaching for a yellow circle but has a sweat drop as it looks back towards a character that is reaching around it labeled, “Adobe”
Figma-Adobe meme by Prototypr

SeaLab Will Meet You Where You Are. We Are Human Advocates Through and Through.

When SeaLab says “human advocate”, we mean:

  • Focusing on design accessibility (WCAG) and inclusion
  • Implementing design and usability best practices
  • Understanding your audience through user testing and advocating on their behalf with data-driven design practices
  • Starting each project from a place of curiosity and empathy with you and your users
  • Aiming for long-term client relationships to measure and iterate based on real world feedback from your customer base.
  • Mastering multiple processes and tools to accommodate our clients’ needs over time
Unsplash image by Alvaro Reyes

We offer solutions for any budget with project-based quotes and retainer services as low as 5 hours a week. Connect with us on LinkedIn to say hello and stay up to date on the latest industry trends!

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