Sircuit: A Logo Design Case Study
How SeaLab Helped Sircuit By Creating A Multiuse Logo
Main Problem Overview
Sircuit, a new Automation & Robotics company based in Austria approached SeaLab with a challenge early in February 2023: design a logo that can be utilized not only digitally for an online presence, but in a way that can be stamped and/or etched onto physical machines.
Problem: How to create a versatile logo, communicating what the company does that can also be laser cut into metal?
After dialogue between the SeaLab team and Sircuit, we determined our process to make the project successful:
- Create a mood board with inspiration, including colors, shapes, patterns, and more.
- Sketch out options based on input from the client.
- Iterate based on feedback and produce high fidelity vectorized versions.
- Present a variety of color palette options with the chosen vectorized iteration(s).
Sircuit’s Journey Begins With A Fresh Logo
Sircuit’s founder approached SeaLab early in 2023 with a branding request. Just starting out, Sircuit was looking for simple branding help at this juncture with the hope to extend services later in the future. After sitting down with Sebastian, CEO of Sircuit, we proposed a few options of how we could help, gathered examples from the client, sent over a proposal, and got to work.
Our first step was to gather inspiration for what this logo could look like. We pulled references using keywords like AI, robotics, wire, circuits, futuristic, electricity, and automation and put them together in a mood board for the client’s review.
From there, we began sketching out inspiration.
Sketch, Sketch, Sketch To My Lou
To keep iterations rapid and fast, SeaLab jumped into our first round of designs in sketch format (also referred to as low-fidelity). The additional challenge this logo presented was keeping lines clean but thick, as a main goal was to create a logo that could be laser cut onto machines. The SeaLab crew played with several iterations of Sircuit before pausing for internal feedback. After making minor adjustments based on input, we selected our top 6 designs, and prepared them to present to the client.
With Sebastian’s blessing, we performed another round with a focus on a “logo symbol” (we explored the “S” of Sircuit in a few different formats) as well as typography design.
High-Fidelity Design Creation Begins
As sometimes happens, Sicruit had not one, but two favorite concepts from our next round of logos, so we took those sketches and moved them to digital vectorization! This part of the process involved moving to our vector design tool of choice and testing the typography options we had in mind, while keeping the general forms in black and white (we hold off on choosing color until the imagery itself is agreed upon, as color can affect the perception of the symbol).
After the client made a favorite high fidelity selection, SeaLab began the process of adding in color, starting with Sebastian’s color recommendations as a starting place.
“Thanks for the logos! I really like both of them now that I see them with the typography . . . But it’s really hard to decide between them. They both look great.” — Sebastian Wipfler, CEO, Sircuit
The Final Result
Created an eye-catching and distinguishable logo
By exploring typography and color, first with rapid low-fidelity sketches followed by black and white symbol vectorization, our final design transformed into a custom logo with a monochromatic palette. We collaborated by sharing results and thoughts with Sebastian throughout the process to gain consistent feedback and direction during the process which led to a solution both parties were extremely happy with.
Effective communication throughout the project allowed us to accomplish our goal, and we are pleased with the result; a valuable logo asset for Sircuit to move ahead with however they see fit.
We look forward to helping Sircuit with any future design needs.
