What one thing will make the biggest difference in your business?

The Most Important Thing

There’s a lot of things. There’s a lot of things you could be doing right now. Some things need to be done, others should be done, and some that would just be nice to have done.

Even if an entire week opened up for your tomorrow, there are likely more things for you to do than you accomplish in an entire week.

I know because this is what happens every time on my sabbatical week. I’ve got a sabbatical week coming up (I’ll tell you more about that in two days), and every time I take a week off, it seems like I can conquer the world. It seems like a week is so much time and you can do so much. But somehow there are so many things I want to do, need to do, and should do that it’s just not possible to accomplish it all. I can’t catch up on everything even if I had a week.

This is pretty much how things stay for us all the time. We always have things on our plate and there’s a never-ending to-do list of possible tasks. So if there are more things that need to be done than you can possibly accomplish in your limited human abilities, what can you do?

Well, if you’re like me, and most other humans, you simply pretend that you’re not limited. You pretend that you have infinite time, energy, and resources. You attempt to do all of the things and run yourself into the ground. “It has to be done. I simply must do all of the things,” you say.

If you work for yourself, you know that the work is never done. You know that there’s no such thing as “finishing the day’s work.” You could always do more. After all, you’re the one who benefits from it, not just some employer.

You have to choose to clock out and every time you do, it’s done knowing there’s so much more that hasn’t been done.

That’s hard. But as hard as it is, you really only have two choices:

You can choose to pretend like you can accomplish everything and go full steam until you can’t go anymore.

Or…

You can choose to accept your limitations. You can choose to acknowledge that you can’t physically do everything. It’s not possible for you to do everything and certainly not all at once.

What this means is embracing the fact that you can only effectively do fewer things.

But let’s take it a step further. Yes, there are many things you can do, there are many things in your life and in your business that you really need to do, but here’s the question I want you to ask yourself:

What one thing will make the biggest difference in my life or business?

Yes, the house needs to be cleaned. Yes, emails need your reply. Yes, that hover effect would look cooler if you spent more time on your stylesheet. Yes, your podcast would sound a little bit better with a $300 mic. Yes, it would be really great to organize all of this junk into containers. Yes, it would be great to learn something new if you watched just one more YouTube video…

But what one thing will have the biggest impact for you right now?

Do that one thing.

This probably goes without saying, but I feel it needs to be said: that means not doing all of the other things.

Want exponential growth? Learn the discipline of doing the single most important thing that will have a significant impact on your life or business.


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