Content Curation Checklist

Content marketing is not just about creating branded web posts

Content marketing is not just about creating branded web posts, but also sharing relevant pieces of information that enrich your relationship with your audience. In search engine optimisation, curating content is as important as creating unique posts, building links and participating in social networks.

There are many ways to look for web posts. The foundation of an effective content curation strategy are to learn to identify the right pieces of content for your brand and know the proper way to distribute them to your network.

Here is a checklist for developing a content curation strategy:

1. Identify and Find Relevant Content

Effective curation starts with learning to identify relevant pieces of content. A good technique is to choose topics related to your published posts, giving your audience additional reading materials when they want to learn more about the subject.

To discover valuable content, follow thought leaders, participate in forums, and follow credible websites in your industry.

2. Attribute and Annotate

A good content curator respects the works of other by providing attributions to the original authors. Create compelling samples and credit sources, rather than simply copying posts. When you include the source of the original post, your followers can verify the information by visiting the source, which increases your credibility. For instance, to share information from thought leaders, such as curata.com or socialmediatoday.com, consider including the blog link where you got the information, their Twitter handle or Facebook page.

Content aggregation is different from curation. Aggregation means syndicating someone else’s content. When curating, you need to include your own insight every time you share a post.

3. Engage Readers

Proper content curation increases engagement. Encourage social media users to interact with you by sharing different types of content. Don’t just focus on blogs; share videos, images, and infographics as well. When choosing resources, brands should consider getting content from different places, such as news sites, social networks, RSS feeds, and file sharing sites.

Curation adds more value to your content marketing strategy. It gives you the opportunity to connect with thought leaders while building relationships with your audience.