Content Curation: The Right Way to Do It

Content curation—a way of collecting and sorting through valuable pieces of content online for your own network

Content curation is a great practice to boost SEO performance while reducing the need to produce original material. As unique and informative content is the lifeblood of online marketing today, it pays to have another strategy to deliver updated, keyword-rich and topical materials to generate traffic without hurting your credibility on the Internet. Curating different pieces of content talking about a specific topic improves your exposure in the search results whenever the subject is searched.

Having the freedom to share content published by a third party requires good practices to achieve positive results. According to some of the top SEO and marketing sites, here are some rules to follow on curating online content:

Minimise Your Content Excerpt
Focus on the small portion of the content whenever reposting an excerpt of an original material.The point of sharing an excerpt is to save your audience from going through the entire post to deliver the best idea you want them to know. Overly long excerpts might include any unnecessary information people have to read, thus defeating the purpose of reposting just an extracted part of the article.

Add Your Own Voice
Share your insights whenever curating content. Writing an annotation allows you to add your own voice and highlights the context on why you think the material is worth sharing. This provides proper guidance to your audience and encourages them more to check out the content.

Give SEO Credit to the Publisher
Content curation is the give-and-take process between two publishers. Using no-follows sends a signal to search engines not to give any SEO credit to the website you have found the material. It pays to reward the original publisher with inbound links in exchange for the opportunity of being linked back for your site’s benefit.

Content curation is a symbiotic relationship among online publishers. This process is advantageous only if you play it right.