Interactive Content: Ultimate Tool for Engaging with Internet Users
The Internet has evolved from a one-way channel to a two-way bridge of information.
The Internet has evolved from a one-way channel to a two-way bridge of information. It’s not only the websites that do the talking, but users are a part of the dialogue as well. That being said, an interactive content is an important tool to engage with your target audience.
Static content—materials users can only read, listen or watch—is still essential, but any established search engine optimization providers would note that interactive media is a powerful way to take the engagement level of visitors to your site to new heights.
Interactive content accomplishes three things better than static materials:
Generates More Clicks, Conversions and Shares
Numbers show that pieces with interactive features, such as polls, surveys or photo contests, outperform static content marketing-wise, simply because they deliver a personalised experience. Interactive materials produce 13% share rate, 50% click rate, 55% conversion rate and 80% completion rate. Pages initiating engagement with users achieve four to five times more views.
Gathers Information about the Audience
Interactive content doesn’t only generate leads, as it also lets you dig deeper about them. You can encourage users to give out valuable information willingly by writing interactive assessments. This is a sound marketing strategy that hits two birds with one stone. It allows you to gather market data for research while engaging with your audience.
Puts Greater Value to Static Content
Use the interactive nature of emailing, social media and blog posts to encourage users to use your existing static content. You have invested a significant amount of time and money to produce your quality materials, so it is only logical to do everything you can to make them available to your audience.
If you don’t engage with your online audience, your site might as well shut down. The digital world is only an excellent marketplace if you know how to interact with your users effectively to achieve your business goals. Truly, there’s no better way to achieve your SEO and marketing goals than using interactive content.