Learning from Reputation Management Fiascos of 2013

Putting Your Brand in a Good Light: Strategies for Reputation Management

A brand needs to keep its image intact to continue attracting its target market. Sticking to company values and charity efforts aren’t the only ways you can promote a positive image. This won’t work when you or your company becomes involved in scandalous circumstances.

One example is Paula Deen, who used the derogative ‘N-word’ for African Americans in a racial discrimination controversy. There’s also Ford, which offended consumers with its ad that shows Italian Prime Minister Silvio Berlusconi driving around with three women in revealing clothes at the back of the car.

Such sobering instances make it important to avoid any reputation management fiasco that can damage your image. Other than that, you have to monitor everything said about your company online. An SEO company will help you with this, as specialists can track the search results for brand mentions, news, and comments that can pose a risk.

A Multi-Pronged Approach

It’s important to be proactive when there’s a publicity problem that can negatively affect your brand. SEO specialists will publish press releases and other pieces of high-quality content and make them rank on the search results. This provides a balanced view and helps continue drawing new customers in.

Search engine optimisation isn’t your only option to protect your reputation. An active presence on social media is also essential. Touch base with your target audience through posts that promote active interaction.Find out what they want to see on your page, so you can use different strategies that will promote a positive outlook for your brand.

Advertising also plays a role in reputation management. The videos, commercials, and other types of publicity materials you present reflects on how your target audience will see you. This is why it’s important that your ads stay within your image. They shouldn’t use offensive content that can cause a concerted effort to drop support for your brand.

Planning Reputation Management

Prepare for publicity emergencies with a policy that will minimise damage and obtain a positive outcome. Discuss your options with online marketing specialists, so you can plan how to protect your brand.