SEO Benefits of Google+

Google+ is one of the game-changers of social media.

Google+ is one of the game-changers of social media. As it comes with different features, the network goes beyond being a venue for interacting with other members. According to the head of Google+, Vic Gundotra, it brings together all of their products into one place.When used properly, it offers many rewards and opportunities for brands and digital marketers. Google+ Places, in particular, helps improve a business’s SEO plan.

When developing a digital marketing strategy with a company that offers search engine optimisation services, think about using Google+ as part of your plan.

Local SEO
Local, a Google+ feature, focuses on businesses and their locations. It’s similar to the business pages of Facebook, but with added functions. Google+ Local gives businesses the opportunity to connect with their local market on a social level. By integrating Google maps, target consumers can easily find businesses near their locations. As Google+ Local displays customer reviews and feedback, it will be easier for companies to establish their brand online and be visible in relevant searches.

Social Signals
The Hummingbird update evaluates social signals when ranking websites on a search engine results page (SERP). As Google can’t access information from other social networks fully, it uses search data from their own networking site. Being active on Google+ can help push your brand to the top of search results.

PageRank
Your content and links help increase your search ranking and online visibility. PageRank evaluates the quality of links you receive. When credible websites are linking to your site, it tells Google that you provide helpful information. After all, other websites will not link to sites that don’t offer valuable content.