Targeting the Long Tail: Keyword Research with Google

From Short to Long: Using Long-Tail Keywords for More Exposure

SEO Den
SEO Den
Jan 15, 2014 · 2 min read

Keywords direct your target audience to your website. Looking for the right set of terms to use to attract more visitors can be challenging, but it can be easier with Google. The search engine giant provides various tools, such as AdWords, so you can gain more success in gaining online exposure.

Pay Attention to Google Search

Researching which terms to use for your web content, meta description, and headings starts with examining the search results. Type a product or service you specialise in and add your location to the search bar. Google will highlight the terms that match or are similar with your query. These will help you pinpoint possible terms to use in your search marketing campaigns.

Head Terms or Long-Tail Phrases?

It’s best not to focus all your search marketing efforts on head terms while ignoring other keyword phrases. This is because customers search in a fluid manner. They might start with a simple ‘product keyword in location X’ at first, but they will also look for ‘descriptive term + product name vs. other products’.

Google will help you find which keywords get a high percentage of impressions or count of searches through the AdWords Keyword Planner. This will point you to the terms your target audience is using.

Determine Your Primary Keywords

Onpage content will get a high number of relevant visitors when you use primary search terms. Check out search terms with the highest number of searches and create long-tail versions. This will add variety, as you create website copy and avoid keyword stuffing, a search marketing offence.

Consult for Keyword Advice

Start off your research with an SEO company that performs thorough keyword research and analysis. Learn how long-tail phrases can be useful for your campaigns.Their specialists willguide you through the process and tell you how your target audience search for your products.

Search Engine Marketing

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    Search Engine Marketing

    A guide to search engine marketing and search engine optimization