Google, Bing, Perplexity - Search is still the king in 2024

Venkatesh Vinayakarao
Search It
Published in
2 min readJul 9, 2024

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Pictures taken from https://www.visualcapitalist.com/big-tech-companies-billions/

Look at the infographic above. Quite certainly, a significant amount of revenue for these two companies is still coming from search!

Google made a lot of money very fast. Between 1999 and 2004, it went from making $220,000 a year to making $1 billion a year. — Alan Trapulionis

Here’s what happened since 2020.

If Google is losing (or at least not growing) on its search business, it does not mean search is going downwards.

Google’s competitor Bing is trying its best.

Microsoft is in the middle of integrating OpenAI’s ChatGPT into its search engine. — Kristina God, MBA

Search is spreading out into non search engine companies as well.

In fact, 49% of product searches begin on Amazon, CNBC estimates. — Daniel G. Jennings

Not just that. New challengers are emerging.

Google’s reign as the leading search engine technology was recently challenged by PerplexityJim Clyde Monge

Tracking just the business of Search has taken me into an endless journey!

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Venkatesh Vinayakarao
Search It

Principal Engineer (with a leading map making company) | PhD in Computer Science | Interested in Computer Science, Information Retrieval, Chess and Finance.