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Google Finally Formalizes Faceted Navigation Guidelines: Why It Matters and How to Adapt

Google Finally Formalizes Faceted Navigation Guidelines: Why It Matters and How to Adapt

If you’ve ever sifted through an e-commerce site looking for the perfect pair of shoes — narrowing it down by size, color, style, and…
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Brandon Himpfen
The Untapped Potential of Google’s Updated Caching Guidance for SEO

The Untapped Potential of Google’s Updated Caching Guidance for SEO

In the ever-evolving world of search engine optimization, Google’s guidance is the compass many of us rely on. Recently, Google updated its…
Go to the profile of Brandon Himpfen
Brandon Himpfen
A Glimpse Into Google’s Future: Sundar Pichai Discusses Search in 2025

A Glimpse Into Google’s Future: Sundar Pichai Discusses Search in 2025

At the New York Times DealBook Summit, Sundar Pichai, Google’s CEO, shed light on the profound changes coming to Google Search by 2025. In…
Go to the profile of Brandon Himpfen
Brandon Himpfen
Behind the Scenes of Canonicalization: Google’s Complex Balancing Act

Behind the Scenes of Canonicalization: Google’s Complex Balancing Act

As a website owner or digital marketer, you may think of canonical URLs as just another technical SEO box to tick. However, there’s a…
Go to the profile of Brandon Himpfen
Brandon Himpfen
Optimizing Google’s Crawling: Why Hosting Resources Elsewhere Might Just Save You

Optimizing Google’s Crawling: Why Hosting Resources Elsewhere Might...

Learn how to manage Google’s crawl budget effectively by optimizing resource hosting, reducing unnecessary overhead and ensuring your site.
Go to the profile of Brandon Himpfen
Brandon Himpfen
A Technical Guide to Video SEO

A Technical Guide to Video SEO

In the rapidly evolving digital landscape, video content has surged in popularity, becoming a cornerstone of digital marketing strategies…
Go to the profile of Brandon Himpfen
Brandon Himpfen
10 SEO Experiments to Grow Your Organic Traffic Performance

10 SEO Experiments to Grow Your Organic Traffic Performance

In the ever-evolving world of search engine optimization (SEO), it’s crucial to stay ahead of the game and constantly experiment with new…
Go to the profile of Brandon Himpfen
Brandon Himpfen
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