Serving your customers in the age of smart speakers

SearchBlox Team
SearchBlox
Published in
3 min readMar 2, 2020

It seems like everyone nowadays is getting themselves a smart speaker. Smart speakers are slowly becoming an integral part of our personal spaces and we rely on them to get our jobs done, from ordering a pizza, to calling a friend and scheduling your next meeting.

It’s not just the first wave of tech enthusiasts grabbing these speakers — recent sales figures of the smart speakers indicate wide adoption by everyone. Sales figures from North America alone have risen by 134% in the past three years from 57M in 2017 to 157M in 2019 and around 60M households in the US own a smart speaker.

Source: https://www.statista.com/chart/16597/smart-speaker-ownership-in-the-united-states/

Voice assistants sit at the heart of all operations done by users because that’s the only way to interact and control the device, apart from a few speakers having physical buttons for volume. These assistants have come a long way from being the whimsical joke dispensing machines. Remember those days?!

Now, they’re not only smart enough to carry out tasks based on location and time, but also they integrate with your smart home appliances along with helping you order groceries periodically. These assistants constantly learn from all these behaviors and to make them even more useful, developers of these assistants have built tools where we the users can build our custom workflows and release it into the world.

The business implications of this technology is huge and represents a perfect opportunity for companies to seize. Companies now have a much faster and more personal way to serve their customers by building custom workflows that answer questions your customers have and this can be easily achieved using SearchAI Answers — a AI as a Service offering from SearchBlox that gives direct answers to natural language questions directly on your search page all via a custom AI Model created using the content of your website.

Here’s how you can go about this.

Once you have SearchAI Answers setup on your site, you can then go about building a custom workflow or a skill for the smart assistant you’ve decided to focus on. In the skill you’re building, you need to integrate SearchAI Answers API Endpoint as a source of answers for questions and voila you’re done!

One of the best ways for you to leverage smart speakers to your advantage is to make them your customer support agents! That’s right, when your customers face problems, have questions or want some information, all they have to do is ask their smart speaker the question and be served with a direct answer, all possible by the power of SearchAI Answers.

You can reduce the number of calls you get to your customer care center asking for the same few things that have been answered several times before. All this means it’ll reduce your overhead and lets you focus on the more important aspects of customer service!

Here’s a short video of how its all done:

If you like what you see and would like to know more? Reach out to us here and we’ll help you serve your customers better!

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SearchBlox Team
SearchBlox

The official blogging account of the Engineering, Design, and Marketing teams at SearchBlox.