Search Encrypt belives that tracking your location and who you are emailing is very intrusive. However, what you search for is another beast completely. This information reveals what you’re interested in, what you’re curious about, even what you think about those things. We’re explaining how big search engines, and other websites, follow you around the web.
How Does Google Track Its Users?
1st & 3rd Party Cookies
Google also tracks its users with a technology called “fingerprinting”. This technique allows websites to look at the characteristics of your computer, like the plugins and software you have installed, the size of your screen, your time zone and more. While cookies may make people uncomfortable, fingerprinting may be just as bad. While users can easily block cookies by changing their browser settings, fingerprinting trackers are harder to ditch.
If you are logged in to your Gmail account while searching Google, not only can it track you with cookies and fingerprinting, it can link your searches to your Gmail account. The issue that we see with this, is that it connects your browsing behavior to your name and other personal contact information.
Google — Maps Suggestions
If you view your activity on Google, the search history may be the least concerning. If you look deeper and see that Google also tracks your location history, that can be shockingly creepy. CEO of AdStack, Evan Reiser says, “there is a pretty fine line between cool and creepy.” Where you draw that line is up to you, but just know that there is a high chance that Google is tracking you. Read about how to clear your data from Google here.
Search Encrypt Is An Alternative to Google
If you don’t want to share as much of your search data with Google, consider switching to Search Encrypt, the privacy based search engine. There are private alternatives to most, if not all, of Google’s products.
Changing to a private search engine is an incredibly easy transition towards protecting your information online. Search Encrypt is also available as a browser extension that helps you search more privately. Search Encrypt redirects your searches to its private search engine and keeps your search terms and other data encrypted.
Read more about Search Encrypt: Learning More About Search Encrypt.
Search Encrypt Emphasizes Privacy
Our product is built specifically for privacy, so without it our product is useless. Using SSL encryption combined with perfect forward secrecy, we help you keep your information private. Search Encrypt disabled its server logs to remove any risk to us or our users.
Search Encrypt uses proprietary technology to hide your search history from others who may use your device after you search. This may save you from some embarrassing situations. We do not request, log, or share your personal information.
Does Search Encrypt Actually Offer Better Results?
Search Engines that track you claim to deliver better search results by tracking you and returning results based on your past behavior and other information. The founder and CEO of Million Short, another alternative search engine says, “search is too important of a function to be controlled by a handful of companies, and I don’t believe the science and art behind searching has been perfected.”
Search Encrypt is another alternative search engine, as a private search engine your search results aren’t influenced by your past searches behavior. This gives you a more objective view of the internet and avoids filter bubbles, among other issues. Because internet users are currently putting so much power in Google’s hands, changing the landscape of internet search is a difficult battle.
Originally published at blog.searchencrypt.com on January 3, 2018.