Boosting CUPRA’s digital transformation: SEAT CODE’s journey to transform mobility
At SEAT CODE, we love challenges. That’s why we’re committed to creating and delivering outstanding digital solutions for SEAT & CUPRA. As the digital hub for both brands, our mission is to challenge automotive and mobility rules through innovation and digitalisation along the entire product value chain, designing, developing and operating relevant digital products and services with the best user experiences. The synchronisation between CODERS and their SEAT, S.A. counterparts is key to achieving our goals and offering the most amazing solutions. So, today you will discover how we work together to develop the future of mobility and the best user experiences for the drivers of tomorrow.
Let’s start at the beginning. When a project comes in, it’s important that all teams, from SEAT CODE and SEAT, S.A., are focused on the same goal and mission. We need a global approach to the problem, so what we do first is create an exhaustive common benchmark to analyse not only the specifics, but the whole context and environment. This helps us find inspiration to create cutting-edge solutions that can be implemented and even scaled beyond the main project.
To ensure we’re always working on the same page, we use tools that give us global visibility of the work status. The tools help us stay connected, creating a constant communication channel that allows us to work as one team. They have different formats and objectives, but all together, the tools are essential. They facilitate the visualisation of the projects, allowing anyone to be up to date at any time, and connect our different abilities to speed up the development process.
“Having different profiles as PO, PM, BO, UX, etc. with the same objective working together has been key to arrive to the best solution. Moreover, the predisposition of SEAT CODE team members to solve challenges by exceeding expectations is key to the success of this and any other challenge”, comments Ivan Leon, Digital Product Manager at CUPRA & SEAT.
In our work, there are two crucial factors that guide our path. The first is focusing on speedy deliveries of the highest quality standards which directly impact CUPRA and SEAT operations. The second is that we adhere to a feedback- oriented philosophy which involves analysing and implementing improvements based on real user experiences. Our AGILE methodology has proven highly valuable for delivering solutions, as it enables us to gather data, suggest improvements, and tailor them to meet the needs of both clients and users.
“When teams work together, it is essential that we have full trust in one another, so we ensure that efficiency is also higher. I would say that our collaboration with the SEAT, S.A. team is effective because we are passionate about our work, and we are focused on a common goal: creating impactful solutions,” said Alba Jubero, Product Owner at SEAT CODE.
How does it impact our work?
The collaboration of SEAT CODE with the different SEAT, S.A. teams has resulted in some cool projects we’re very proud of. One of them is the CUPRA website makeover. We noticed that users did’t know much about electric or hybrid vehicles, so we created an EV Section, an attractive landing page where you can learn about electric vehicles, get to know your dream car, take quizes, read about governmental subsidies, discover the CUPRA Charging Map and much more. Our solution is already helping increase visibility for this information, which is motivating us to continue working and thinking about what’s next.
“The beautiful part of working as a team is that we can complete each other, as sometimes the weaknesses of some are the strengths of others. But the important thing is that we are always looking for new opportunities and it’s the open-mindedness that drives us to keep improving every day.”said Gregorio Morcillo, Charging Solutions Business Owner at CUPRA.
The cooperation between SEAT CODE and SEAT, S.A. is essential for both brands. The direct feedback, information and data that the digital hub receives is used to determine the needs of both the company and its customers, as the brand works to strengthen its digitalisation and secure a unique user experience for drivers and clients.
