SEAT CODE Drives Innovation at the World Premiere of the New CUPRA Formentor and Leon
The World Premiere of two new car models marked a significant milestone for SEAT CODE, displaying our digital expertise and agile spirit. This event was not just about unveiling new vehicles, it was about taking innovation a step further. Today, we will take you through our journey in the recent World Premiere of two new car models and how we leveraged our digital expertise to make it a success.
Our project required a unified vision. SEAT CODE and SEAT S.A. teams aligned on the mission to deliver an unforgettable World Premiere experience. Leading up to the day, we had meticulously prepared SEO-optimised landing pages to generate as much hype as possible. These pages, filled with engaging content and teaser videos, were designed to build anticipation without revealing the new models. “Our goal was to create a buzz and keep the audience eagerly waiting for more,” said Natalie Rückert.
At the World Premiere, CUPRA released the first official photos and detailed information about the new cars on a landing page optimised by SEAT CODE. This page was crafted with a focus on user experience (UX) and performance, surpassing the previous models’ pages for the Leon, Leon Sportstourer, and Formentor. The meticulous design and functionality improvements were evident, setting a new standard for CUPRA’s digital presence.
One of the most impressive results was the rapid rollout of the new landing pages. Within a 45-minute window, with SEAT CODE’s help, CUPRA launched the pages across nine markets and the .COM domain. This included Spain, Germany, Italy, France, the UK, Switzerland, Denmark, Poland, and Luxembourg. In words of Javier Ruiz: “The speed and coordination required for this rollout were unprecedented”.
The new landing pages’ success was not solely due to the quick deployment but also their excellent SEO performance. Our efforts in keyword selection and performance optimisation paid off, with the pages achieving top rankings in search results. Our strategy was to ensure maximum visibility and engagement from day one.
The enhanced car configurator on the landing pages was another highlight. This tool allows users to customise their chosen model with diverse options, providing an interactive and personalized experience. The configurator is user-friendly and integrates seamlessly with the website’s overall design, reflecting SEAT CODE’s commitment to delivering high-quality digital solutions.
For us, the World Premiere was more than just a car launch; it was a testament to the synergy between SEAT CODE and SEAT S.A. This event demonstrated the critical value SEAT CODE brings to the company’s digital initiatives. Our role extended beyond technical support, crafting a digital experience that matched the excitement of the physical event. As we continue to innovate and push boundaries, our contributions will undoubtedly be central to SEAT S.A.’s future launches and digital initiatives.
