Seattle SEO
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Seattle SEO

How Seattle SEO Expert Triggers Website Traffic

So What is Web Traffic?

Website traffic is basically when web users visit a website, hence why it’s measured by sessions. Sessions are a common way to measure online business effectiveness when it comes to attracting and engaging an audience.

Promoting a website means understanding website traffic and how popular your website is. Think about it, businesses do not build websites for the fun of it, they build them to get something out of them. Customers! Visualize your website as a real physical retail store. In a real physical store, people are entering, spending time, and buying products. But how do we measure this? We can look at the number of transactions, have a person clicking every time a person comes in, etc. The problem with these solutions is that they are uncertain.

All these uncertainties that have remained invisible are visible when coming into the digital space. In a digital space, like your website, they all follow the rule of metrics. This means you can track how many users come in, how much they spend, did they buy anything, etc. What was previously difficult to track is now easy and quantifiable. The advantage of using metrics to quantify and analyze your website traffic is key to your website growth.

Tracking or Monitor Traffic on your Website:

Discovering strategies to boost the traffic for your website is excellent, but how would we know if it worked? A commonly recommended tool to track the traffic on your website is Google Analytics. It’s free, easy to use, and quick to access.

What a website traffic monitor can do for you is a lot. Tools like Google Analytics can provide useful data to grow your website. Utilizing the data you accumulated from your website traffic monitor. You can use that data to solve a variety of problems to expand your website like:

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website’s speed?
  • What blog content do my visitors like the most?

Scenario: Checking Your Competition

Being a business, you want to be the most common related find in regards to your product or services. For example, you’ve got well-implemented Technical SEO, but your competitors are getting a majority of the traffic. Why do people seem to like your competitor’s website better than yours? It’s probably not you: it’s them? Regardless of what it is understanding the data behind your website traffic will enable you to analyze and understand what pages are working, as well as what keywords are performing the best.

SEO experts utilize many SEO Tools to better understand competition, keywords, and implement effective SEO strategies. In fact, using the data that you collected about your competitors through various SEO tools is essential to be competitive. It like the saying:

“Know thy enemy and know thy self and you will win a hundred battles.”

- By Sun Tzu.

Understanding what your competitors are doing, is key to being one step ahead of them. After all, your competitors are doing whatever it takes to be competitive in your market. Monitoring your own website traffic, and checking various SEO standings of competition can help understand what your competitors’ are doing. By using the data collected, and analyzing it, you can learn and adapt your online marketing strategies.

What is Search Engine Optimization or SEO?

Understanding SEO is vital to growing traffic for your website. But what is SEO? SEO stands for “search engine optimization.” SEO is not just about search engines, it’s also about understanding people and what they are looking for. In fact, SEO experts and SEO companies have a good handle on knowing what people are seeking, what words they use, and what content they wish to consume. The person who knows the answer to these questions can help connect with people and drive quality traffic to a website.

If SEO has two sides of a coin, one is understanding the audience’s intent. Then the other side would be optimizing the search engine crawlers to find and understand it.

Whether it's local SEO, national, or global SEO important. But Why? The answer to that is between paying for advertisements to bring traffic or using organic SEO methods to bring traffic. Most people think to gain website traffic they need to advertise it. But, in fact, this is completely wrong.

A majority of website viewers come from organic search results and not paid adverts. Organic search results appear more credible to experienced searchers and receive a greater number of clicks than paid advertisements.

Here we are looking at data of the raw clicks from November 2015 to October 2017. It is apparent that the number of raw clicks is not constant. Many things have changed with Google since this data was collected. Looking at this data it is obvious that there are more than 20,000 clicks per month. With the majority being from organic search results.Though this graph does not give us a clear visualization of the data. It makes it clear that a great majority of clicks are organic.

In the chart above, it shows us using the metric of “clicks per ten search queries.” Using this form of metric helps us look at the rate of queries that lead to traffic opportunities.

When looking at this chart, we can distinguish the difference between paid and organic clicks for search results. In November 2015 it was the highest point with 6.97 organic clicks and 0.31 paid clicks. From December 2015 to October 2016 the number stayed stagnated, with a drop in November that lasted until the end. But without going over all the little details. Organic search results have seen their drops over the times, but regardless paid has stayed constant.

What we can conclude from this chart is that the world has slightly fewer opportunities and trendlines for SEO. But there is still importance in having a well-implemented SEO. When looking at our chart, the difference between organic and paid is roughly 95%!

What is the “organic” search result?

Early we went over SEO or search engine optimization. SEO is one of the organic methods to bring traffic to your web page. Organic search results refer to non-paid traffic. The old saying of “Time is money,” but using an organic method we are not using money to save time, but the opposite. With the organic search result, you are investing time and skill to drive traffic to your web page.

Takeaway How Seattle SEO Triggers Website Traffic And What You Can Do Too!

Here are a few organic methods for driving traffic

1. Implementing a good SEO

Earlier we went over SEO, and why it is so vital to growing traffic. SEO is one of the most common types of organic forms that online marketers use to drive traffic. This includes on-page SEO and off-page SEO, such as increasing the domain authority of a website.

2. Write Insatiable Content

Most users come to your web page for your content. As any professional content writer would say, the term “Content is king,” is something we always want to keep in our heads when creating content. As long as you create unique content that can drive your user to keep coming back for more. They will share the content and webpage, which help to promote your site. A good tip to better your content is to make it engaging.

3. Answer Questions on Quora

The site you are making is about problem-solving or learning a new skill. Then Quora will be one of the best media to drive traffic to your site. Quora content is a Q&A(question and answer) site that is community-driven. Users of Quora are always seeking an answer, and you can provide an answer while linking them to your site. Be warned not to use Quora to spam your link, because it could have a negative effect. Just be sure to be detailed with your answers and know what you’re talking about.

4. Create a YouTube Video with regards to your product

YouTube is one of these best forms when it comes to video marketing and a great channel for more traffic. Gaining exposure on YouTube can bring in a great amount of traffic to your web page.

5. Update “Expired” Content On Your Website

The market is always updating itself with new methods, and sometimes your content may not be current. It is a good idea to refresh your content and bring it current. Another way of looking at it is updating outdated content to drive more traffic through visibility on search engines like Google.

6. Give Free Stuff

Who doesn’t like free stuff? Giving free trials, courses, etc., is a method to drive traffic to your website. If your site is about giving a course to learn new skills. You can use Udemy, Teachable, or any number of similar sites to give a free course.

8. Implement CDNs And Browser-Caching Tools

We are going to get a bit technical here. A great method of speeding up page delivery to all your users across the world is CDNs. CDNs stand for Content-Delivery Network. Search engines take into account how fast web pages load! There is a multitude of tools out there to use to leverage your CDNs along with browser-caching tools.

9. Create structured data

Structured data helps search engines better understand the content and display search results more effectively. For example, reviews can be supplemented by stars.

Example of structured data usage

10. Be Social

Though there are many social media accounts businesses need to manage. It's a necessity that content is pushed out on a regular basis. There are many services like hoot.com that help distribute content more effectively.

Take away

The key activities SEO experts use in promoting websites have been highlighted in this post. But, knowing which one should have more focus than the other will depend on the competition, keyword analysis as well as budget.

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