Second Wave Dive
Published in

Second Wave Dive

Introducing a culture of design inside existing organizational cultures

How I sell design inside Enterprise orgs

Design is still the new kid on the block

What I’ve learned

1. Embrace the cultures around you

Storyboards are great for task-based documentation

2. Sell something else

Super awesome “Time is Pain” graphic created by friends Little Thunder Co.

3. Practice what you preach

4. Accept things won’t change

If I accept that nothing will change, what will I do to be successful?

5. Go for a walk

If you make good things, you’ll influence culture



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Ryan Rumsey

Author of Business Thinking for Designers. Founder at Second Wave Dive. Ex-Apple, EA, USAA, Nestle, and Comcast.