9 Crypto Marketing Strategies to Manage the Dip — 2022

I own a crypto project, but how do I manage this crypto dip? Here is a gamut of crypto marketing strategies that help you navigate these tumultuous times with flying wings. Read more…!

The Great Crypto Dip has spurred heavy selling in the cryptocurrency market as investors look to minimize their losses on digital currencies. Even though crypto dips are here sometime now, such dips are perplexing times for investors — whether to hold or sell. Many crypto projects could lose their trajectory due to this dip. But for a certain group of professionals, the crypto dip may actually be the time to thrive.

Marketers could well and actually be saviors of this crypto dip — don’t let naysayers say otherwise! As a marketer myself, here I’ve handpicked nine crypto marketing strategies that could help projects thrive:

#1 Take A Punt at Content Marketing

Because the crypto world is so new and complicated, a lot of content is needed to educate people about the technology, its future, and how it works. People are always looking for the most up-to-date information because of new technology’s appealing financial rewards and novelty. Your content can bring leads to your platform if it appears in Google search results, social media feeds, or communities.

Here are the content ideas that work well for crypto projects:

📔 The Beginner’s Guide — for Crypto starters

📔 Information-filled Articles with handpicked statistics, market trajectories, and persuasive call-to-action (CTA)

📔 Transcribing the expert interviews

📔 Crypto market trips & tricks.

Adding the up-to-date Glossary of crypto terms — at the end of each blog (or) Article — is an underrated content idea.

#2 Keep Your Audience Engaged with Email Marketing

The primary benefit of pursuing Email marketing for Crypto is that it bestows one-on-one communication with your audience rather than a common broadcast (like Social Media).

Email Newsletters keep the audience engaged with market-relevant information, blogs, video content, etc. Here you can sift through some of the best crypto-related newsletters going around in 2022.

You can use email to onboard new clients to your platform, update them about planned launches, or invite them to free webinars and an informative newsletter.

#3 Build Your Community (if you don’t have one!)

A community is nothing but a group of people with shared interests and shared characteristics (possibly). You may already have your community. If you have one, try to maintain a positive narrative in your community amidst the dip. You can host giveaway sessions, reward the regular participants, and do such things to keep your community’s mojo.

If you don’t already have your community, deploy community-building social channels like Telegram, Reddit, and Discord for crypto marketing.

A community is a wonderful approach to listening to people’s pain points and understanding what they want from a platform and offering a place for them to hold discussions. It will assist you in fine-tuning your message.

#4 Feed Your Community’s Curiosity — with AMA sessions

People will naturally become more interested in the details of your project as it grows in popularity. Ask Me Anything (AMA) is when you can respond to queries submitted through your communication channels.

As you own a crypto community, you will have an influx of frequently asked questions (FAQs) from the community. Gather such questions and prepare to respond. Choose one interviewer to ask such questions, and prepare well-written responses in advance. You’ll be able to deliver clear, concise, and intelligible replies when the interviewer asks the questions.

Embracing this strategy will convey that project owners do care about the community’s queries.

#5 Incentivize Your Community with Referral Program

Referral program is a unique crypto marketing strategy that incentivizes your community members to refer to another gamut of members.

It’s based on the idea that if someone you trust recommends something to you, you’re much more likely to buy it or check it out than if it’s advertised on social media. Most crypto companies embrace this crypto referral program to persuade visitors (& customers) to their platforms. Here is one such cryptocurrency exchange platform doing a referral program.

#6 Choose Your Social Platforms Wisely!

While social media marketing for crypto could be an umbrella term, not all platforms are meant for promoting crypto projects. Even though Facebook serves as a good crypto marketing tool, you must keep tabs on limitations here. Twitter serves as one of the very few go-to social tools for crypto marketing — with thought leaders like Anthony Pompliano and Neeraj Agrawal spending much time there.

Discord — as we already know — is the best social networking tool for crypto projects, followed by Telegram and Reddit.

#7 Do Crypto Airdrops

Distribute free tokens in exchange for signing up on the platform. Or else, do it simply for being a member of the community to get your cryptocurrency’s token into the hands of as many people as possible.

One of the most frequent marketing events you can employ to raise exposure for your project is an airdrop. Airdrop is a typical crypto marketing strategy to persuade more members. All you have to do now is reward folks who complete a quest you’ve designed.

Give out a set quantity of your project coin to those who joined your official Telegram channel or shared about your project on social media.

#8 Press Releases

Issuing a well-written project article on popular publishing websites shows the credibility of your project. Do you have difficulties in finding such sites? Know such crypto-specific PR sites, specializing in crafting stories on cryptocurrency projects.

#9 Web Design

It may be the most crucial step before launching your crypto project. You must improve your website because it will be the first channel through which your potential investors will see you.

Create an online platform that reflects your project’s identity by finding and setting a relevant web design. Don’t forget to include everything your investors will need to know, such as a roadmap, whitepaper, and descriptions of your team members.

The Takeaway

The crypto dip is a tumultuous time for crypto project owners — not just that — these times are tests of endurance levels. For investors though — One of the risk-mitigating strategies, as the insights by Forbes suggest, is to diversify the crypto investment portfolio.

While a post-dip crypto world awaits (possibly soon!), I hope a crypto marketing agency equipped with these strategies help you stay afloat in the market.