ICO (Initial Coin Offering) is one of the effective methods used by startups to raise capital for future expansion or to improve the quality of existing operations. The process is simpler when compared to the rigid conditions imposed by venture capitalists and banks. Since ICO’s deal with crowdfunding, the early supporters of the project will purchase some of the distributed crypto coins with fiat currency or virtual currency. If adequate funds are raised, the value of the coins may increase compared to the original price at which it was purchased. This helps investors to earn a higher return on investment.
In ICO marketing, technology is the key to promoting the services of a company to interested clients and investors. A Whitepaper must be created explaining all details of the project, token distribution, the future vision and roadmap of the company. Campaigns should be run on social media channels, e-mails and forums with aggressive promotional strategies. The main aim must be to attract as much attention as possible during pre-launch and post-launch.
- Publish a Whitepaper — The Whitepaper should contain core details of the project such as commercial, technological and legal information. It must also focus on unique aspects of the solution, distribution strategy for tokens, legal issues that have an impact on token purchases, description of the team members and plan regarding usage of funds.
- Design a Classy Website — Make sure to design an easy to use website with separate sections explaining different aspects of your business. Having an HTTPS security certificate to safeguard your user’s data. Keep it updated with regular SEO-friendly content for getting more traffic and higher ranking in search engines.
- Utilize Paid Advertising — This tool helps in gaining new users across search engines and social media channels. Different forms of options such as display advertising, banner advertising are available for posting on websites, blogs, and forums. Some popular tools include Google Adwords which allows successful running of campaigns. Be aware of the rules and regulations for paid advertising imposed by platforms.
- Promotion Through Social Media Channels — The thriving online community can be tapped to promote your ICO effectively. Forums such as Reddit and Bitcointalk are well-known for regular contributions from interested users. Quora is a platform that is buzzing with different topics about ICO where users post questions and seek responses. Unfortunately, big companies such as Facebook and Twitter have restricted posts related to cryptocurrency marketing and ICO related advertisements. Interactive videos can be posted by creating a channel on YouTube. Linkedin can also be used to grab the attention of professional clients by posting in business pages.
- Email Marketing — Informative content can be sent via emails to interested users by conducting opt-in/ sign-up campaigns. Care should be taken to avoid spamming. Newsletters and blogs can be created and sent periodically.
- Affiliate Marketing — It is a process of hiring affiliates who will be responsible for performing specific tasks and generating leads. It helps in reducing the budget and increases the chances of receiving high-quality traffic by sending instant information.
- Public Relations — Investors can receive regular correspondence about ICO through news bulletins, updates and press releases. Additionally, question and answer sessions can be conducted for clarifying investor’s doubts.
- Bounty Programs — Investors can be given attractive compensation and incentives. They will be asked to fulfill certain tasks at the cost of a project’s token.
Advantages of ICO Marketing
It can improve the survival of the company in the long-run by acting as complementary to the features of the product. By posting engaging content with relevant information, there will be a better reach to the target audience in a cost-effective manner. New clients and potential investors can be tapped using a smart marketing strategy. Marketing helps in improving the reputation management of the firm.
Their specialized ICO marketing services help you to stand out in the competitive market. With a talented team possessing advanced industry knowledge, assistance for driving results is provided round the clock. With a variety of tools for all stages, the reach of your business will be magnified in no time.