Coca-Cola X Crypto.com X FIFA WC ‘22! What’s in Common?

The Web3 fever doesn’t seem to get over in Qatar as the beverage giant Coca-Cola and the cryptocurrency exchange platform Crypto.com combine to launch an NFT collection based on the ongoing FIFA World Cup.

The 10000 “Piece of Magic” NFTs will be designed by the famous NFT artist GMUNK and will be based on heat maps generated from the matches representing player movement inside the turf.

To avail of the digital collectibles, interested fans need to create an account on the Crypto.com website and go to the Coca-Cola Fan Zone page to mint their NFTs. Coca-Cola Fan Zone is an exclusive virtual hub for fan engagement for this edition of the FIFA World Cup that contains leaderboards, predictions, and pledges alongside exciting games.

According to the artist GMUNK, “At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”

The General Manager for the FIFA World Cup campaign at Coca-Cola, Nazir Berberoglu, added “The FIFA World Cup in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond. This incredible collaboration with GMUNK will see 10,000 stunning and unique ‘Pieces of Magic’ in the form of NFTs available for fans to own forever.”

Such levels of fandom this World Cup are sure to lead to the adoption of Web3 technology by more real-world brands for more real-life use cases, and what might be surprising is that it is not only restricted to the big names. Even if you are interested in incorporating NFTs and cryptos in your venture, you can do so without worrying about the scale of your business, as there are professional firms that can aid you in transitioning your enterprise to the digital world.