Discord Community Marketing 101: Steer your way through to the top of the web3 market!
As the world becomes more ambitious about acquiring NFTs, the demand for NFTs has skyrocketed. Twitter announced that it would allow users to buy and sell NFTs in its marketplace, depicting the lucrative market for NFTs. Not only Twitter but many leading companies like Warner Bros, Adidas, Nike, and more have also started to try their luck in the NFT market and have enjoyed immense success.
How does Discord help NFT creators?
If you’re a budding NFT creator reading this, it’s ok that you feel a bit overwhelmed and anxious. With already an ocean of NFTs in the market, creating hype and buzz around a relatively new NFT can be arduous. New entrants into the NFT space may have to compete with the above-mentioned market leaders to make their presence known in the NFT arena. This is where Discord community marketing gives its hand in building a buzz around an NFT to ensure a profitable outing.
If you’re looking to bring your NFT to the limelight in the Web3 stage, then Discord marketing can be your way to go. But how exactly does it work?
Discord
As you know, Discord is a VoIP-based messaging platform that is available on Windows, Android, Mac, and iOS. It is a platform where you communicate through texts, calls, video calls, files, and other media on servers or through private chats. The platform is known for its groovy interface and community management features.
Why Discord for marketing?
✔️ Lead generation: You can seamlessly connect with members on a server to promote your NFT and generate leads for it.
✔️ Interactable: Since Discord is a messaging platform, it is highly interactive. It is highly marketing-friendly and can be categorized to reach an intended audience at different levels.
✔️ Build a sense of community: Discord is the best platform for community building and managing. Brands can get in touch with their consumers more efficiently and genuinely.
✔️ Sub-channel: Once you’ve created the main server for your NFT brand, you can create numerous sub-channels and dedicate them to specific roles like answering queries, conducting events, etc.
Getting started with Discord marketing
The first step in building a community and promoting your NFT is building a business-specific server on Discord. Once you’ve created your server, you can promote it on other relevant servers and social media channels. You can also create different sub-channels based on your target audience. You could even create a video/audio channel if required.
Discord marketing strategies
Discord has become a major playground for digital marketers in recent years. Marketers have started to devise innovative ways to promote NFT on Discord servers. Here are some illustrations of tried and true Discord strategies:
Sharing relevant articles and blogs:
You can share relevant blogs, articles, and other relevant content to add value to your NFT. This keeps your audience engaged and engrossed with your brand.
Here’s a instance:
Admin 1: Here’s an article on Meta launching NFTs on Instagram fuelled by Polygon
Member 1: WOW! Super excited
Member 2: If Meta (Facebook) has a good outing with their NFT marketplace, it could be an interesting competition with Opensea and Solana’s marketplaces.
Member 3: Any chances for our NFTs to be launched on Instagram?
Conducting events and activities:
Regularly conducting events and activities like quizzes, AMA sessions, discussions, games, etc., can keep your community members occupied with your NFT brand.
Instance:
Admin 1: Live quiz! Tomorrow at 7 pm
Zoom link will be dropped in event group B 15 mins before the event starts.
Admin 1: Let’s chew over NFTs! Live at 10 pm tomorrow
Get Zoom link at event group C 15 mins before the event
Posting branded memes and other image content:
Instance:
Creating and sharing relevant branded memes, GIFs, and funny images is an innovative way to market your NFT. Since Discord is not based on any algorithm, members will get all the content you post on the community server.
Admin :
Member 1: 🤣🤣🤣
Admin :
Member: True 😁
Answering customer queries:
Instance
Responding to customer queries and answering their doubts can create a good reputation and a positive for your brand. Make sure to conduct sessions to answer your customer queries and provide round-the-clock customer service.
Member 1: What would be the apt marketplace for this NFT?
Admin: Rarible
Member 2: Any updates regarding the next launch?
Admin: Announcement coming soon!
Promote user content
You can encourage and reward your community members by posting content on the community and using them for marketing your NFT.
Instance
Member: Hey, peeps! Check out my new video
Admin 1: Good one! Reshared it on our content server :)
Wrapping up
With more than 140 million active users and additional features like Nitro and Boost, Discord could be the ideal platform for community management and branding. What’s more encouraging for NFT marketers is that there’s a substantial number of NFT enthusiasts on the platform. If you’re a budding NFT entrepreneur or a creator looking to strengthen your brand’s voice in the NFT community, then Discord marketing is your way forward. But if without any prior experience or community marketing knowledge, Discord marketing could be a tough row to hoe. Therefore, working with a professional Discord marketing agency could be the best choice to bring out the best results for your NFT.
