How to Launch a White label NFT Marketplace?

Emily George
Security Token Offering
4 min readMay 24, 2022
White label NFT Marketplace

What will I gain from white-labeling? How should I go about it? Read this blog on a white-label NFT marketplace that carries answers to more such questions. White-labeling solutions…!

White-label is one word thrown around the business world multiple times, and the recent non-fungible token (NFT) is no exception. White-labeling (in NFT) refers to the solutions/services from one technology company to another client company, rebranding and either reselling or utilizing themselves.

If you’re paying for the white-label option, branding on someone else’s off-the-shelf white-label NFT marketplace is entirely feasible… and embodies the following advantages:

What Do You Gain from White-labeling?

You may already know the benefits attributed to white-labeling; who knows, you may not know everything. Let me enlist some of the gains pertaining to white-label NFT marketplace platforms:

  • You Get a Refined Platform

White-labeling involves solutions/services that have already gone through multiple trial-and-error testing. Rather than developing the platform from scratch, you can launch your white-label NFT marketplace straight away without any hassles.

  • Lots of Options

NFT White-labeling opens up potential business opportunities. Do you run an NFT Marketplace and want to offer your customers built-in minting functionality? Some people love to mint their NFTs where they have just purchased. So, you can customize the white-label solution and launch the minting functionality — either built-in or as a dedicated platform.

  • Quick Time-to-market

White label solutions are pre-built, completely customized solutions that simplify branding. Advertisers can get to market faster and provide clients with a solution right away by partnering with a vendor. Furthermore, such a system stands out in terms of customization. If you think that this or that function would be useful in the programmable platform, white-label solution developers will always assist you in realizing your vision.

How to Get Started with White-label NFT Marketplace?

White label isn’t just another buzzword — it has real meaning. The concept has been helping entrepreneurs for around several years now. While you step afoot in the evolving NFT sector, white-labeling might play a decisive role. Here’s how you can get started with it:

#1 Choose Your Niche

While there are various NFT marketplaces catering to several niche enthusiasts, it becomes obvious that you must choose one. Whether you incorporate Art NFTs, Gaming NFTs or real estate NFTs, or any other, the decision stays entirely upon you! Non-fungible tokens (NFTs) could represent any virtual item — we all know that, don’t we? And anyway, the NFT marketplace is about enlisting such digital-turned-blockchain assets.

#2 Decide Your Blockchain Support

Before you build your NFT marketplace, ensure what blockchain support the platform encompasses. While this step may seem simple, your blockchain network decision could make or break your platform.

Questions like these play a decisive role;

📌Will my target audience bear volatile gas fees?

📌Are they patient enough for unexpected network congestion?

📌What if they prefer multi-chain support?

Figuring out answers to such questions may help you choose the blockchain network (within a few days). Determining the best chain support could decide the outcome of your marketplace functionalities.

#3 Develop & Incorporate Smart Contracts

Smart Contracts are a type of transaction mechanism used by an NFT marketplace. These protocols allow the network to store and govern the connection between the seller and the buyer by allowing the network to keep the information specified in the NFT transaction. The digital assets in the NFT marketplace are non-replicable and one-of-a-kind, thanks to smart contracts. It also allows for the NFTs’ permanent identity information to be stored. Smart contracts on the blockchain are made up of a series of if/then and when statements.

Choose Your White-label Service Provider

Developing a white label NFT marketplace will save you money and effort by reducing the development costs and time. However, creating a white-label NFT marketplace using well-known clone scripts such as Opensea clone and Rarible clone will help you increase traffic to your marketplace. It will benefit your marketplace with numerous new features if you develop it from a popular one.

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Emily George
Security Token Offering

Certified Cryptocurrency Expert™ (CCE) & Experienced Crypto Writer in Blockchain & Cryptocurrency Field. Web3 Speaker and Crypto Business Analyst.