ICO Marketing — a Detailed Explainer

ICO (Initial Coin Offering) is one of the cost-effective fundraising methods for companies. It can be used either for new projects or meeting the needs of future expansion. Every ICO offers valuable tokens for investors in exchange for the leading cryptocurrencies.

What Occurs in ICO Marketing

ICO Marketing involves promoting the firm’s offering across different channels to acquire new leads and attract investors. Unbreakable trust must be built in the minds of the target market to buy the firm’s token.

Some Commonly Used ICO Marketing Strategies

• Social media marketing — It refers to sharing frequent posts in a multimedia format (photos, videos and infographics) across networks such as Facebook, Twitter and Instagram. The main focus would be on boosting the reach of the project and receiving quality engagement from the target audience.
• E-mail marketing — Professional clients can be tapped by sending informative newsletters about new updates and product launches through emails. This tool can also help to gain new investors for the project.
• Public relations — Strategic press releases and regular conversation with leading media outlets can keep the target market upbeat. Frequent updates on the progress in different stages must be revealed.
• Influencer marketing — The leading influencers in different social networks can be approached for publicizing the different offerings of the project. Positive word-of-mouth publicity would generate a good rapport with investors.
• Search Engine optimization — The website must be constantly updated with new and relevant content. Optimization techniques in both on-page and off-page would boost the reputation and ranking of the website in leading search engines such as Google and Bing.
• Paid advertising — For gaining quality traffic in quick time, paid advertising can be done on well-known websites and social networks. Tools such as Google Ads can be used. However, regulations in countries must be watched out for before using paid advertising. Revenue can be earned through the number of clicks on the advertisement.
• Content sharing in Forums — Leading discussion forums such as Reddit and Bitcointalk which have a huge audience following interested in Cryptocurrencies should be utilized for sharing content. This would help in gaining expert advice and guidance on regulatory issues and operational complexities.

Follow the above methods in your ICO marketing strategy and achieve your business objectives seamlessly.