Warner Music Group with DressX — Another Web3 Partnership in WMG’s Array!

Recently, the globally-renowned music label Warner Music Group (WMG) announced that it is joining hands with DressX, a company concentrating on virtual merchandise or “verch.”

It is learned that the music company has invested an undisclosed amount in DressX, and the application will be the spot for WMG-partnering artists to create their own virtual fashion items. The agreement enables WMG’s artists to launch their own virtual clothing powered by 3D and augmented reality (AR) technology.

Oana Ruxandra, Chief Digital Officer and EVP, Business Development at WMG, said, “The representation of our future digital selves will be as important and, if you measure by the sheer volume of interactions, maybe more important than how we represent ourselves physically.

Oana also added, “As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that will enable WMG and our artists. With its leadership in wearables and sustainability, DressX is exactly the type of partner we need sprinting alongside us as we build for the future.”

With such never-thought-of-before partnerships coming to fruition, the new year is set to be a blockbuster as Web3 adoption is predicted to rise to new heights. As a business enthusiast, although this year might not have been the best in terms of the crypto market’s wild swings, it has left some valuable lessons that could fuel the future Web3 space.

Do you have an NFT business idea in mind? This might just be the right moment to take it forward and execute to set your foundation in the virtual space. In case you need professional advice and assistance, there are many firms that offer quality business application development services based on NFTs and cryptos.

Make use of one today to accelerate your Web3 business dreams to reality and become a mainstay in the virtual realm!