What are Generative NFTs and why are they popular?

Scott
Security Token Offering
4 min readNov 25, 2021

Non-fungible Tokens or NFTs became a mainstream subject in early 2021. Physical auction houses like Christie’s and Sotheby’s capitalized on this trend and earned huge profits from selling digital art.

To artists, NFTs provide the possibility for a new digital renaissance. For example, artists can sell their art as an NFT and never rely on auction houses or galleries as their income source. Instead, artists can sell their works to consumers as an NFT. This approach also lets the content creators retain a majority of the profit.

Additionally, artists can add in royalties and earn a percentage of sales when they sell their art to anyone else. This feature is incredibly beneficial to artists who typically do not receive future proceeds after initially selling their art.

An early example of Generative Art

Cryptopunks is one of the earliest examples of generative art and an early experiment with NFTs. These unique punks are the output of code that randomizes the appearance and provides potential input for future punk generations.

Cryptopunks capitalized on the NFT trend and attracted a large audience with their eclectic design and visuals. The popularity of Cryptopunks also indicated a growing interest in generative art.

Presently, artists are considering new ideas and methods to market their content and ways to generate unique content continually. One such new method is generative art.

What is Generative Art?

Generative art is the result of creative coding. Essentially, the artist generates the product’s work elements, and the code creates unique traits with these elements. It is a blend of human creativity and artificial intelligence. Aside from enjoying the artists’ vision, collectors also have a fantastic work of art in their hands. This element makes transactions exciting for aspiring digital collectors.

Creating generative art requires the artist to skillfully control the magnitude and locations of randomness into their artwork. Consider the process of generative art coding similar to painting or sketching.

Generative Art Development Services

Generative art presents limitless potential to content creators and businesses. It represents an opportunity to take a simple concept and turn it into a profitable venture for both. Hence, there are numerous crypto development companies in existence looking to integrate generative art into their services.

Typically, the generative art process is a complex task for anyone to undertake. Hence, they reach out to companies that specialize in providing this service. These companies offer end-to-end services and can produce generative art for any subject.

The Process Typically follows these Steps

  • Step 1

The development team starts by building a Trait layer. The term refers to a library featuring more than two hundred photo-generated layers. The company uses an in-house designer to craft these traits and add them to the database. The Trait layer acts as the foundation for producing generative art. The customer can specify the various characteristics they want to be included in the art. The process then creates a specific number of base archetypes.

  • Step 2

The next step involves Trait layer library validation. Here, the validation layer looks at the base archetypes generated by the code and compares them with existing artwork. This process ensures there is no duplicates and makes the content unique.

  • Step 3

Following the validation process, the company uses their proprietary AI coding engine and produces several NFTs. These new NFTs go through the validation process while the engine generates the art.

  • Step 4

The next step is bulk expansion generation. Here, the engine generates the specified art indefinitely. The bulk expansion adds diverse archetypes to the existing ones. Now, the machine has new archetypes to develop art from.

  • Step 5

The bulk expansion process may make duplications of the generative art. This process is where AI marks these duplications and removes them from the final result. That way, there are unique artworks and zero duplicates generated.

Conclusion

The NFT generative art movement is leading to the more significant usage of art and inclusion globally. The traditional art world was once seen as an exclusive club and meant only for the ultra-wealthy. It provided them with a platform to speculate on or flip for profit and an influx of new users and new talent.

NFTs make it possible to see how much collectors pay for unique art. Now, more people can collect high-quality works of art. While the current generative art market has significant euphoric sentiment, many see this movement as a digital renaissance. It allows artists to reach a global audience, work with a new medium, and engage collectors with deep emotions.

The forms and art types produced by this movement can highlight the social value of a society. Blockchain-based NFT generative art can overtake the traditional art market in its ability to draw attention and capture the audience’s imagination. The NFT art community accomplishes this by creating an internet-native global community of fans, creators, and collectors that focus on fun over physical possessions.

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