Benefits of DOOH Advertising

Out of Home advertising is an excellent way to promote your brand and drive in leads. Digital out-of-home combines the viral effect of digital marketing with the traffic-driving force that billboards have enjoyed for generations. Digital out-of-home is taking markets by storm from U.S.A to Europe, South America, and Asia Pacific markets.

But, just what is DOOH?

Digital Out-of-Home or DOOH is an advertising media category aiming to harness the immense drawing power of outdoor screens.

They come in all shapes and sizes In a time when the use of digital advertising is at an all-time high, advertisers are looking for new ways to connect with their brands. In response, out-of-home (OOH) marketers have been finding creative methods to leverage unique areas, such as airport terminals, city buses, or famous places in major cities around the world like Time Square billboards.

Despite the recent attention that Digital Out-of-Home (DOOH) has received, many marketers and entrepreneurial business owners have not yet fully grasped its power.

Benefits of digital out-of-home advertising

Cost-Effective

• In the past, you could buy ad space on a digital billboard only for you, but now you can share that same ad space with other brands promoting themselves at the same time and on the same screen, playing everyone’s ads at a time, thus reducing the costs considerably for everyone.

Dynamic content

• You can display ads that can constantly change their visuals each time they play, video ads that attract the crowds’ attention, or even ads that interact with people through QR codes or other exciting features. Many companies are considering engaging in interactive out-of-home ads as a way to reach their target audiences, especially millennials, who spend more time on smartphones than any other media.

Larger reach

• Online Marketing makes reaching your target audience more complex than ever because of the big competition you find there. Outdoor advertising allows you to reach more people than you might think. Think of large crowds of tourists that flood central squares in famous cities around the world that caption everything around them, but also locals that are not starring on their mobile devices and are in traffic or passing by in their commute to work. You can attract them to your brand with a digital billboard in seconds.

Contextual advertising

• You can have contextual ads on billboards to better target your audience and new customers, just like you have online when someone clicks on a product or service. Personalize your ad depending on the time of day or weather. For example, if your business sells winter tires, you could have your ad play when outside starts to snow. You can play with different types of contextual ads to get the best emotional response from your audience.

Analytics

• The ability to track ad performance through digital analytics is one of the most powerful features in Digital Out-of-home advertising. Digital billboards are evolving continuously and now they can offer data such as proof-of-play, estimated impressions per hour or day, and other metrics that help you stay on top with your ad campaign.

For who is digital out-of-home advertising?

DOOH advertising is now available and accessible regarding budgets for literally anyone. Don’t think that only big brands with big bucks can advertise on Los Angeles billboards, for example. Anyone from independent artists and small businesses to large corporations now has access to digital billboards of any size and anywhere around the world, famous or not, regardless of budget.

DOOH marketing plays a key role in the evolution of advertising. With the ever-increasing amount of media consumption happening on mobile devices and traditional TV viewership continuing to decline, marketers are looking for new strategies to reach consumers where they are most receptive. It is also becoming more popular for brands looking to create campaigns where users can quickly engage with their brand or product in real-time and measure success at an individual store level or across multiple locations nationwide or worldwide.

The benefits of DOOH advertising are clearly evident in how it is transforming the way consumers shop and interact with brands, and we can easily see why.

DOOH is about to rock your world! It’s a new age for advertising, where digital screens are the accepted norm.