TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally
The Digital Out of Home industry is going through changes worldwide. Ask any marketing expert and you’ll hear various theories on the direction Out of Home marketing is going in.
At TPS Engage, our vision is that actionable data, micro-buying and real time reporting will make this channel more personal and efficient than ever. This means being able to accurately track impact in sales rather than just using vanity numbers to simulate some sort of ROI.
We’re already doing this globally, working with over 100.000 screens in 25 countries.
In Europe, we have already piloted the in-store solution with Samsung and are preparing similar projects in the US and in Seoul.
Today, we’re happy to announce a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour.
The initial phase of the partnerships consists of integrating over 700 of Carrefour’s in-store screens in Romania within the TPS Engage platform in order to pilot and optimise our in-store offering globally. We are able to easily deliver this integration through our partnership with Spectroo.
This way, advertisers are able to easily book campaigns on Digital Signage screens within Carrefour hypermarkets, use public or custom data triggers to show personalised content and track results.
Key hypermarket locations will also be retrofitted with privacy compliant face detection cameras in order to provide real time customer demographic analytics, as well as an extra data trigger for advertisers (age, gender, sentiment). This is possible due to our partnership with the industry’s leading face detection platform — AdMobilize.
“Carrefour is dedicated to offering our customers a best in class hypermarket experience both through value and technology. TPS Engage’s solution allows us to make sure we always show relevant recommendations to people in each store and lets producers easily promote their products on our screens with just a few clicks, making our stores reactive and contextual” said Alexandra Pescaru, Financial & Merchant Services Manager, Carrefour Romania.
“Carrefour is a global player that understands the value of data, scalability and personalization. We’re thrilled to be partnering to make their Digital Out of Home network more data-driven and efficient. Together we are able to offer clients a personalization experience that is virtually invisible, yet increases satisfaction tenfold” said Elena Cîrîc, Head of Growth CEE, TPS Engage.
About TPS Engage
TPS Engage is a Techstars Alumni that works with +100.000 digital outdoor and indoor screens worldwide. The ad-tech platform focuses on making Digital Out of Home advertising more dynamic, efficient and transparent by serving the right content at the right time to the right people.
With offices in New York, Seoul, Dubai and Bucharest, TPS Engage works with clients such as Samsung, P&G, Coca-Cola, Heineken, Uber, Deutsche Telekom, Jaguar, H&M and many more by helping them making offline advertising more efficient, measurable and dynamic.
Visit www.tpsengage.com for more.
About Carrefour Group
With a multi-format network of more than 12,000 stores in more than 30 countries, the Carrefour Group is one of the world’s leading food retailers. Carrefour welcomes 105 million customers throughout the world and recorded revenue of €84.916 billion in 2018. It has more than 360,000 employees who help to make Carrefour the world leader in the food transition for everyone, providing everybody with access to high-quality, affordable food every day, no matter where they are.
For more information, visit www.carrefour.com
