Blindspot
Published in

Blindspot

TPS Engage is providing Real Time COVID-19 statistics on DOOH in partnership with local government

Subway screens showing automatic real time coronavirus updates

The international lockdown caused by the COVID-19 outbreak in the past months has been a rightful cause for global concern. At the same time, it has been a unique show of collaboration, speed and agility from entities or companies that are traditionally extremely lengthy in their decision making process.

The tech sector has worked day and night to provide assistance through their solutions in these uncertain times.

At the same time, government entities have acted with unprecedented swiftness during the coronavirus outbreak. They have been extremely open in implementing cutting edge technology in various fields, from medical to communication, in order to cut the spread of the virus.

In an ongoing situation, communicating the right message to the most exposed audience is vital. Despite traffic going down drastically (up to -70% in some cases), there is still a vital audience that needs to be informed.

TPS Engage is a unique Digital Out Of Home (DOOH) ad-tech company (check us out here) and we’ve humbly done what we could do our part by making communication on DOOH real time and assisting the government in providing updated information to people.

In order to provide real time communication through screens all over the world, we’ve adapted tools we normally use in commercial campaigns to provide real time coronavirus data.

The solution uses TPS Engage’s dynamic content module to automatically update case numbers and statistics based on government sources and show the latest version on DOOH screens where we are integrated. The system works seamlessly with the screen’s normal playlist/schedule directly via its own CMS, making easily deployable on thousands of screens.

Screen in Veranda Mall that is accepting visitors only for essential shopping

“We’re already working with multiple governments to implement this DOOH solution. We’re also offering our solution for free to any government that wants to communicate with people on the streets in real time. Currently, we work with over 100.000 screens all over the US, as well as Europe, Asia and Africa. We’re integrating additional inventory as we speak” said Bogdan Savonea, TPS Engage CEO.

We’re looking forward to a more connected future where governments become more open and responsive to such initiatives — we’ve already received a tremendous number of inquires since making this public.

Stay safe. And even though we’d normally want you on the street, please stay home if you can.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Blindspot

Blindspot

52 Followers

Formerly TPS Engage. We're making Digital-Out-of-Home smarter, better and open to everyone.