Our Mission — Why we do what we do
At Seedly, we only believe in doing meaningful work — to build a product that people love, with the goal of improving our daily lives.
From that starting point, we carefully surveyed our own lives as fresh graduates and found that there have been recurring activities and patterns that we do everyday. Among the important ones, we found that “we spend and save money” consciously or not.
From a user experience (UX) point of view, there have been simple questions that we ask occasionally, but are unable to make proper decisions based on an incomplete picture.
- How much can I spend for the remainder of the month?
- What are my top expenses every month?
- Am I on track to my end-year financial goal?
Therefore, the above questions culminated into one underlying idea,
“a 10x simplified budgeting experience”
From there, it was intensive brainstorming sessions and in-depth user interviews to come up with pain points that resonated with working adults who were having trouble managing their own personal finances.
We then went into developing a simple and intuitive mobile solution for young adults today, with the following benefits:
- A home for all your banks and cards in one place
- Save 10x the time with automatic categorisation of all transactions
- A peace of mind as you work towards your next financial goal
After months of intensive development, we are finally launching Seedly onto the iOS app store by mid-august. If you find that you subscribe to our mission, do sign up here and we will send you a link once we launch!
We hope that Seedly will bring you the same joy and simplicity in managing your finances that we designed it to be!
Cheers!
Kenneth, on behalf of the Seedly Team
