How to assemble a team for your token sale

It’s no secret that hiring the right people in the right roles is the most important element of getting a business off the ground.

When it comes to raising money in a token sale, the importance of the team is two-fold; not only do your team execute the token sale and project but potential buyers also take their competence, authority and track record into account when deciding whether or not to back your project.

Before we get stuck into the roles you need to hire for, some general pointers on how to hire a winning team.

Focus on tasks, not titles

Job titles mean very little in startupland and even less in the hands-on world of token sales. You need a small, nimble team in which each member knows exactly what their job involves, the goals for which they are responsible, the level of authority they have to make decisions, and who to ask for help or advice.

Enthusiasm can trump experience

Depending on the size of your budget, you might not be able to attract top talent or big names for each position in your team. However, a relatively inexperienced or unknown person in the field, who nevertheless has a proactive attitude and a good work ethic, is likely to welcome a role in your token sale as an opportunity to earn their stripes. Try to achieve a good mix of experienced figures and enthusiastic newbies in your team.

Sell the dream

The crypto space is covered in stardust and token sales are still glamorous in most people’s eyes. Whether you’re hiring a token sale team on a contract basis or a permanent team, make sure not to undersell your project and its vision. If you’re passionate about what you’re trying to achieve, people will feel inspired to join you for the ride.

Who do you need?

Each token sale team looks different, but there are three key members which you need to hire in order to be successful. These are: a head of marketing, a head of token sale, and a technical partner. You will also need to find advisors to support the team. Here’s a run-down of what these key players do within the team.

Head of Marketing

A token sale is primarily a marketing and communications exercise, and as such the head of marketing is the most important hire you will make. The head of marketing creates the marketing strategy for the token sale, and implements it with the help of communications manager, content creators, paid advertising campaign managers and social media managers. These subsidiary roles can be filled by in-house staff, freelancers or agencies.

Head of token sale

The head of token sale may also be known as the head of operations or token sale coordinator. This person is responsible for making sure the team delivers. They keep track of everything that is going on, keep tools updated, and help the team to be at their best. The head of token sale is responsible for ensuring everyone is in sync, information is shared across the team, and the right people on the team are involved on the right task.

Legal Counsel

Starting off with solid legal counsel is vital. You will need to decide on company structure and jurisdiction under which to run the token sale. You will need carefully worded contracts and terms of service that make sense all around the world. We’ve worked with a couple people in this space, and having someone with legal expertise involved early on is worth the effort.

Technical Partner

A technical partner will be responsible for supporting the Token Sale, and will have a large role in ensuring everything is flowing at the right pace. For instance, Seegno provides various services for token sales, including website development, smart contract development and integration with third party services.

Advisory team

Most token sales have a team of advisors who help support the project by providing market expertise, advice or services. Your advisory team should include industry experts and people with previous token sale experience, along with companies or partners who can provide access to relevant opportunities. Ensure you list all relevant advisors on your website, as the advisory team also functions as an indicator of your ability to deliver.

Show off your team

Once you’ve find your people, show them off. The “Team” section of your token sale website is one of the most telling. As most token sales are conducted on the strength of an idea alone, potential buyers will scope out the ability of your team to deliver the promised project. Your team is one of your greatest assets when it comes to attracting support.

In Conclusion

The team you assemble for the token sale will serve a dual purpose: make your token sale a success, and also signal to token buyers that you have the ability to deliver on your product.

You need a Head of Marketing, a Head of Token Sale, Legal Counsel and a Technical Partner. Cast your net wide to find the right people, inspire people by getting them on board with your vision, and ensure each member of your team knows what their tasks and goals are. Make sure your interests are aligned by reserving part of your tokens to compensate and reward your team. And don’t forget to list your team on your token sale website.