Designing For People You Didn’t Know Existed

Kayla J Heffernan
SEEK blog
Published in
7 min readAug 31, 2015

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Last week a few of us from SEEK went to UX Australia, a conference dedicated to all things user experience. I gave a 10-minute talk at UX Australia which was recorded and will eventually be available but in the mean time here’s a sneak peak. As usual — full post at www.kaylaheffernan.com

By now we all know we are not the user, it has been drilled in to us enough times. Not all users are going to fit in to the designers view of the world, and we know we need to design for people outside of this. So, how do we design for people we don’t know exist? By learning from examples where people, who most certainly do exist, were not considered during design.

Reminder: You are not the user

Gender and sex are not the same thing

Gender is a social construct of cultural or learned significance while sex is a biological feature — the chromosomes you happen to have in your genome XX or XY (or any other combination therein). This app is asking for gender because “it is important for establishing calories…

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Kayla J Heffernan
SEEK blog

Head of UX. Passionate about solving ambiguous problems with solutions that are accessible and inclusive. I write every couple of months about design.