How to Raise Awareness About UX Writing

Welcome to Part 2 of my UX Writing @ SEEK blog series! In this post, I’ll be sharing ways to raise awareness about UX Writing in your team and the wider business. If you haven’t read Part 1, which provides an introduction to UX Writing, check it out.

There are a lot of ways to raise awareness about UX Writing within your team. If you’ve got an interest in it, there are probably more people in your team with an interest in it. Work together to leverage that interest and share it with others throughout the business.

Photo by rawpixel on Unsplash

Spread the word

There are a lot of great articles online about microcopy and UX Writing. It’s easy and effective to take ten minutes to read through one a few times a week, then share it with your wider team so they can read it too. It can serve as a quick and easy reminder that UX Writing is important and relevant for all UX-ers. Here are 3 of my favourites:

Get people together

Form a Guild, or a Community of Practice, or whatever your business calls groups of people brought together by a collective interest in an industry practice. Set up a space on your intranet or a channel on your instant messaging service, invite all those people who have previously expressed an interest in UX Writing (and perhaps some who haven’t) and there you have your UX Writing Guild! The Guild helps cement the place of UX Writing within the community and can boost its status within the business.

Once your Guild is up and running, schedule regular catchups to talk all things UX Writing. Do activities like a content audit of a website; share examples of amazing UX Writing — or some that perhaps missed the mark; or bring in an external speaker to share how things are working at their business.

At SEEK we’re currently loving the variety of messages that are sent via email once you’ve abandoned an online shopping cart. We share these in our #ux-writing channel on Slack.

Email reminders — Left: Allbirds (who sell shoes made from sustainable material) Right: Girlfriend Collective (Making activewear out of recycled material)

We also share examples from products that we interact with in our work as UX Designers and Researchers. It’s where we get to experience being the user for once.

A nice mix of conversation and information from Lookback, shared by Judy Shaul
Sharing outside material that is focused on the rising importance of UX Writing can prove quite influential when trying to raise awareness and gain support for the practice.

Learn from others

It’s not only UX Writing articles that are becoming more common online, talks about UX Writing, content strategy and content design are becoming more common at events. Attend meetups, conferences, or other industry events where UX Writing is being discussed. If you can’t make it, there are often webinars or video recordings available online after the event. It’s a great way to get exposure to, and learn from, the people who have lots of experience in this area, or who have had to set up a UX Writing practice at their workplace. Bonus points if you can follow up these talks with a blog post at work summarising the key points and how they could positively impact your team, or for sharing any footage of the talk.

Okay, so you’ve managed to let everyone know that UX Writing is important, and at least some of them agree with you. You’ve successfully raised awareness, and the team would like to get the ball rolling on actually implementing a UX Writing practice. What comes next?

In Part 3 of this blog post, I’ll provide concrete ideas you can use to take the awareness you’ve raised and translate it into setting up a UX Writing practice.