The 4 Easiest Ways To Create A Better Customer Experience

Customer Experience Is Everything Today.

“The platforms and tactics we use to reach our customers in a digital world keep changing, but the strategy for touching human beings who make decisions with their hearts and not their heads remains the same.”

The strategy that Bernadette Jiwa is talking about right there with that quote?

Making customers feel amazing. Letting them know that you care. That you’re a real person.

Genuine 1:1 relationships have always been a secret of the best businesses.

It’s the reason you tell all your friends about that one coffee shop around the corner.

And it’s why today we love brands like Warby Parker, Slack, MailChimp, and Everlane.

But when it comes to most online businesses today, whenever you talk about 1:1 relationships, you typically hear things like:

“I just don’t see how one to one can scale for anything other than support.”

And:

“I don’t want my sales reps dealing with people who aren’t qualified.”

But the truth is that you don’t need to completely overhaul the way you do sales and marketing today to make 1:1 work for your business.

Here are four small changes you can make right now so you can start having more 1:1: conversations — and start creating those amazing customer experiences, too.