Why I joined Seerene
My former boss at Salesforce, Bill Macaitis, introduced me to Seerene. He’s also the former CMO at Zendesk and Slack, so he has a knack for spotting great companies. People and products are very important, but he also looks for rapid ARR growth, large markets, and innovation that customers will love. When Bill told me he joined Seerene’s advisory board because he thinks they’re onto something interesting, it caught my attention.
I was able to connect with Oliver, Seerene’s CEO while he was in San Francisco in February and I was very impressed by the company’s vision and the team he’d assembled.
So what exactly does Seerene do, and why were Bill and I so impressed? Well.
There’s a popular thesis that every company is a software company. Whether you’re a bank, a healthcare provider, or a car manufacturer, software is now your most important asset. Across every industry it is disrupting traditional players (e.g. Tesla’s market cap now exceeds Ford & GM) and creating new market leaders.
The challenge is that it hard for executives to fully grasp what are the risks, what’s being worked on, and what’s slowing things down, especially when you’ve got hundreds, thousands or even tens of thousands of developers. The complexity grows when you factor in global teams, outsourcers, different programing languages, different types of applications and skillsets.
While there are performance management systems with clear metrics for finance and sales, many companies are flying blind when it comes to software development. That is, of course, unless they’re using Seerene’s software.
Seerene is a code+people management platform that gives executives a clear view into their codebases and engineering capacity. They can quickly understand timelines, effort, costs, and risks associated with each of their projects so they know which ones need their attention.
In many ways it’s much like sales automation. Just as a VP of Sales needs to stay on top of their territories, forecast, risks to the business, and rep productivity, a CIO has to have similar insights at their fingertips.
The great thing about Seerene is that there is no need to change behavior or collect new information. All the information is there, buried inside source control systems and code repositories. And Seerene makes it easy to get a global view of the business regardless of what tools or programing languages your developers like to use. It’s really a no-brainer for a CIO. It’s exactly the insight they need to achieve operational excellence, improve cost:return ratios, and get to market faster.
So, what do you think? Have you seen a need for this kind of insight? Drop me a note if this post sparks ideas or if you want to learn more.
And I should mention … I’m building out my marketing team. The top priorities are a product marketer and someone to build an outbound SDR team. That said, we’re hiring on all fronts, so if you know someone who might be interested in a role, please feel free to make the introduction.
The marketing team is based out of San Francisco, but given the culture, I’m open to talented people working remotely. Seerene is a global company with offices in Berlin, London, New York, San Francisco, and Hong Kong.
The people behind Seerene are sharp, empowering, and just good people. It’ll be exciting to see this new product category evolve. I’ll continue to post updates, so please reach out if you have thoughts to share.
Also, a couple other helpful links to explore;
