Storytime: Design, Engineering, & Segment's New Navigation
in haiku form
Working with the team is one of the most rewarding parts of my day-to-day. One of our 4 core values is “Tribe” (the others being Karma, Drive, and Focus). Here’s a brief case study celebrating a recent project, with special thanks to the talented people who contributed along the way!
Context
User pains lead to
Navigation redesign
To improve our app
Situate users
Also make it scalable
For cool new features
Process
Sketching on whiteboards
Group of designers brainstorm
Then I take the lead
My design process:
Sketches, wireframes, prototypes
Deliverables
Work with Eng so it’s
Feasible and usable
A knowledge exchange
Test internally
And with Segment customers
Repeat and improve!
What we launched includes
Global sidebar and breadcrumbs
Quick! Go where you like ✈️
Cross-Functional Partners
Teams like PMM,
CSMs, PMs, and Eng
Help make this happen
Connect me to folks
Timeline and scope management
And lots of code, too
Post-Launch
Key metrics increased*
Twelve-point-five (12.5%) “Strongly Agree”
New nav is easy!
Performance updates
and ongoing maintenance
are coming up next!
This team always keeps
Trying to improve, but still,
We did good today :)
* We compared data collected from Segment customers from July 2018 and March 2018 via a standardized survey (SUPR-Q). Five possible responses ranged from “strongly disagree” to “strongly agree” for the statement “It is easy to navigate with Segment’s web app”.
Want to learn more about Segment Design? Check out www.segment.com/design!
P.S. We’re hiring! Ask me about opportunities @ Segment!
